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Our email insurance newsletters pull up to 50% more opens

☑ Up to 7 times more people look at a newsletter sent by mail than email

Life & Health or Property & Casualty — whether you use email marketing or recognize the enduring value of print newsletters — you'll love the results you get with SmartsPro insurance newsletters.

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SmartsPro Marketing's Personalized Agency Newsletters inspire confidence and build client loyalty. That's why our best clients — some of the largest and most successful brokers in the nation — have been using our newsletters for more than 20 years!

Smart marketers in every industry know that the secret to sales success
is staying in front of your clients and prospects. Insurance is no different.

When you provide your clients and prospects with regularly updated and relevant
information about their insurance and risk management needs, you demonstrate your expertise and earn their trust.

Whether you prefer marketing by email, website or print newsletter (or all of them!), our useful and reader-friendly content puts the spotlight on your insurance professionalism. We make content marketing easy and profitable for insurance agents.

Try our insurance marketing newsletters and cancel for a full refund after the first issue if you are not 100% satisfied.

All content for SmartsPro insurance newsletters is published
by The Insurance 411 and available for insurance
agents' use exclusively through SmartsPro Marketing.

The Insurance 411 logo

Request an order form and samples and check us out.

The Insurance 411 website

Share First Class Insurance Content on YourSocial Sites

Have you discovered The Insurance 411 yet?

The Insurance 411 is for insurance buyers looking for easy-to-understand, accurate insurance information. The articles are perfect for agents to share, too. Visit The Insurance 411 and share an article link on Facebook. Better yet, purchase one of our content packages containing articles from The Insurance 411, personalized for your agency in print or digital formats, or both.


Does Your CRM Solution Include Built-In Marketing Content?

SmartsPro is partnering with LeadMaster, one of the leading CRM providers, to offer agents a system that will develop, track and nurture leads, featuring reader-friendly content from SmartsPro Marketing that engages prospects and customers.

Learn more about the advantages of using LeadMaster and request a demo.

SmartsPro Insurance Agency Websites

What's The Secret to Building An Insurance Website That Creates Long-Term Clients?

Hint: It’s not SEO and it's not quote engines. Getting visitors to your website is definitely important, so focusing on SEO is the first step in a sound insurance website marketing strategy.

But if all you have to offer when your visitors get there are quote engines and sales slogans, you’re not really attracting the best kind of customer, are you? So what is the secret? Find out here.


Meet Some of our Partners

We partner with Constant Contact to help you get the most out of your email newsletter marketing.

We are proud to publish the only client newsletters endorsed by the National Association of Health Underwriters.

Want more information?
It couldn’t be easier! I invest only about an hour per issue, and we get a high-quality newsletter, customized with our own articles, staff bios and photos, mailed out to our clients.

— Scott Addis, President,
The Addis Group, King of Prussia, Penn.