Newsletters — The Second-Best Way to Build Insurance Client Loyalty

The best way, of course, is to call on your customers and prospects personally — at least seven times a year, say some experts.

That's why newsletters are your best marketing and customer service investment. SmartsPro publishes eight different insurance newsletters in print and a wide variety of digital formats.

Which Newsletter Format is Right For Your Agency?

Print? Email? Web? Social Media?

For some insurance agencies, a particular format may deliver the best results. But other formats can contribute to brand awareness, keep you top-of-mind and trigger sales.

Choosing a format or formats depends on your marketing plan and your resources. You may want to focus on one or use them all.

Our newsletters are available in all formats and we can guide you in making the choice that's right for your agency. I'm Jim Whitaker, president of SmartsPro Marketing. I'm a former insurance agent myself and I've been helping agents for over 30 years. I will be happy to discuss your marketing plans with you. Read more.

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