Smart's Insurance Marketing Tips Blog

First, I’d like to thank everyone who subscribes to my insurance marketing blog.  I really appreciate it! Besides emailing my two weekly posts to subscribers each week, I also make the blog available via Facebook, LinkedIn, Twitter and in other ways.  Every blogger’s goal is to increase traffic and convert as many people as possible Read full article

Maybe you’ve thought about starting an insurance blog.  I’ve already discussed many of the benefits, so let me just give you a few pointers today. 1)      Write naturally.  As you write, imagine you’re speaking to someone.  Try to keep your sentences and paragraphs short.  Avoid bombast and big words when small words work just as Read full article

If you’re going to start an insurance agency blog, here are some resources for you: One of the best ways to add a little life to your blog post is to include a photo.  There are now dozens of websites that offer free stock photos.  Some require attribution; some stipulate that you display a small Read full article

What if you depend on a firm like mine, Smart’s Publishing, to provide your insurance agency newsletter?  Should you ask us to write your insurance agency blog for you too?   For the most part, the answer is no, but we can help, and I’ll explain how shortly. We take a lot of pride in the Read full article

In my search for good insurance agency blogs to share with you, I found this one by an Illinois agency that specializes in individual and small business life and health insurance: http://www.insurancebrokerillinois.com/category/blog/ The site design is professional and tasteful.  The use of different shades of blue in fonts, graphics and backgrounds reminds me that the Read full article

I think insurance agents should write blogs — at least those who hear the call.  But I’ve got to be honest — I think a lot of agents don’t really know what a blog is. It’s not a newsletter.   I’ve been researching agent blogs and what I see are mostly long articles on preparing for Read full article