Smart's Insurance Marketing Tips Blog

As I’ve been saying in my recent posts on logos, building your insurance agency brand should always be a primary consideration when communicating with your audience. Building your brand is the same as building an asset. If you’ve ever bought or sold a service business, like an insurance agency, you know that a lot of Read full article

Should you have a customized logo or is a pre-designed template sufficient? It really depends on what you’re aiming for and what you’re willing to spend. Many template logos are well designed and flexible enough to serve a variety of firms well. Smart’s logo designs have been created solely for insurance agencies, to reflect the Read full article

What comes to mind when someone talks about McDonald’s branding? The golden arches, right? Think about Starbucks or Target.  What do you see?  Basically, their logos.  And their logos signify their branding. Technically, branding incorporates the three main components of corporate identity: 1. Design – the corporate “look,” expressed in logos, colors, uniforms, etc. 2. Read full article