Here’s one thing I know: Hundreds of our customers have used our insurance client newsletters year after year after year — some of them for more than twenty years now — because their clients and prospects read the articles. It’s as simple as that. They read the articles, so they trust the agency that provides Read full article
Smart's Insurance Marketing Tips Blog
Category Archive: Newsletter Marketing
It’s been a few weeks since I’ve posted anything to my insurance agents marketing and sales blog. The reason is I’ve been spending quite a bit of time recording some videos that I’ll be sharing with you. Here’s the first one. In this video, insurance agents will learn, How to work less as you increase Read full article
We already know that paper newsletters have more impact than emailed newsletters. When compared to an electronic version, the paper newsletter is four to five times more likely to be read. That’s mainly because email has a relatively poor open rate and even worse read rate. But now here’s a more compelling reason why paper Read full article
I wrap up the series on getting the most from your insurance client newsletters with the final five — including the most important tip of all, number 12. Believe it or not, some of the most successful insurance agencies in the nation have been clients of ours for twenty years and more. Read about the Read full article
It’s surprising how many agents don’t have a prospecting strategy that leverages the value of their client newsletters. Today’s insurance client newsletter tips are focused on marketing to prospects. 5. Use your newsletter to build your brand with prospects. The canned sales letters and postcards you use in your drip marketing campaigns may capture attention, but Read full article
Sales start before your salesman calls. That’s the headline of a famous magazine ad. A grumpy businessman sits with his hands folded in his lap, squinting at the reader with a defiant expression. The ad copy reads: I don’t know who you are. I don’t know your company. I don’t know your company’s product. I Read full article
The new year is well underway. I have now consumed the one pound box of See’s candy that I get from our bookkeeper every year, so I know. Of course I consume it as quickly as I can, so I don’t have to endure the constant guilt of knowing it’s bad for me. I don’t Read full article
The Difference Between Insurance Blogs and Insurance Newsletters
October 5, 2011
I think insurance agents should write blogs — at least those who hear the call. But I’ve got to be honest — I think a lot of agents don’t really know what a blog is. It’s not a newsletter. I’ve been researching agent blogs and what I see are mostly long articles on preparing for Read full article
Seven Tips for Writing Good Insurance Subject Lines
September 28, 2011
Writing a good subject line for an email letter is like writing a good headline for an advertisement. This advice from advertising legend David Ogilvy, written almost 50 years ago in his book “Confessions of an Advertising Man,” says it all: The headline [or subject line] is the most important element in most advertisements. It Read full article
Boost Insurance Sales With These Email Tools
September 21, 2011
If you’ve read many of my blog posts, you know that I always recommend paper over email newsletters because newsletters that arrive in the mail have an open rate about four times better than open rates for email. Consequently, if your goal is to build your brand, get customers to recognize the added value you Read full article
