Smart's Insurance Marketing Tips Blog

Quick response codes (QR codes) are two-dimensional codes capable of holding thousands of alphanumeric characters of information.  They are similar to one-dimensional bar codes, except they can hold a lot more information. By scanning one of these codes with your iPhone, Android or any other camera-enabled smart phone, you can access digital content on the Read full article

The new year is well underway.  I have now consumed the one pound box of See’s candy that I get from our bookkeeper every year, so I know.  Of course I consume it as quickly as I can, so I don’t have to endure the constant guilt of knowing it’s bad for me.  I don’t Read full article

With the summer weather just about over and kids going back to school, it’s time for insurance agent marketers to start thinking about — the holidays!  Most retailers, including Walmart, Home Depot, Sears and Costco, have already started putting out their Christmas merchandise. For insurance marketers, the holidays don’t mean an opportunity to sell products Read full article

As I mentioned in my last post, a new study by the Promotional Products Association International (PPAI) on advertising calendars has proved that this venerable advertising medium is far from dead. In fact, it’s thriving.  To paraphrase Mark Twain, the news of its death is premature — and maybe even completely out of the question. Read full article

It’s now confirmed that another print promotional tool has survived the electronic technology revolution. I’m talking about calendars.  Whether it’s a wall calendar, wallet or magnetic cards or even desk or pocket planners, people still use print calendars. Undoubtedly, as an advertising tool, calendars still help you get the job done…every day of the year. Read full article

The automobile has replaced the horse and buggy. Google search is much faster than even the reference desk of the New York Public Library.  And though radio has its place, who wouldn’t rather watch the Super Bowl on a high-definition TV?  But sometimes the old fashioned way of doing things can still make a lot Read full article

Do you own an Apple Computer shirt from 1977? Or a Dell mouse pad from 1983? If so, your booty may be worth something as a collector’s item. I’m not saying that Main Street Benefit Specialists’ water bottles or ABC Insurance Brokers’ calendars will end up on eBay someday.  But there’s no denying that the permanence Read full article

Advertising specialties — products that contain your company’s logo and message — are a valuable part of any insurance marketing strategy.  And they have been for more than 150 years.  It’s said that the first recorded use of an advertising specialty was in 1845, when an insurance agent in New York came up with the Read full article