Smart's Insurance Marketing Tips Blog

Last time, I talked about surprised by insurance as a transformational concept that helps customers and prospects reevaluate how they perceive their relationship with their agent.  Using tools such as the Internet — but not necessarily just the Internet — I’ve suggested that your goal should be to develop relationships with your customers that transcend Read full article

A couple of months ago, in an article I called “Surprised by Insurance,” I advocated using the concept of surprise as a distinguishing feature of your brand.   While you might expect surprise to be a distinguishing branding feature in sexier industries like fashion, food or entertainment, it’s a fairly unusual phenomenon to find in the Read full article

Quick response codes (QR codes) are two-dimensional codes capable of holding thousands of alphanumeric characters of information.  They are similar to one-dimensional bar codes, except they can hold a lot more information. By scanning one of these codes with your iPhone, Android or any other camera-enabled smart phone, you can access digital content on the Read full article

There are many ways to distinguish yourself or your firm in the minds of prospects and customers. Great service, helpful people, frequent contacts, adding value with newsletters and so on. But today I want to talk about the concept of surprise as a distinguishing feature of your brand. What reminded me of this is a Read full article

What’s the key to a good closing ratio?  Is it persistence, picking up the lunch tab, knowing when to ask for the order or having a better product, price or personality than the competition? None of the above.  It all boils down to three simple rules: Super-qualify your prospect Don’t be a human quote engine Read full article

Hard market or soft market, when prices go up or down, it’s a perennial problem producers have to deal with.  Here are a few tips (with the best one saved for last): If the client’s policies are coming up for renewal and you think that price is going to be a problem, find out ahead Read full article