Smart's Insurance Marketing Tips Blog

Many agents are beginning to understand the importance of insurance social media for creating and nurturing relationships, as well as for creating a long-term defensive strategy against the disintermediation threat posed by insurers, which I discussed in my post last week. Having an insurance social media presence is one thing; researching and writing about things Read full article

The Coalition Against Insurance Fraud has just published its annual Insurance Fraud Hall of Shame.  The dishonorable mentions in this list often make good material for news stories. This a great way for the Coalition, founded in 1993 by a diverse group that includes insurers, consumer advocates and government agencies, to attract the attention of Read full article

Agents have been aware for quite a while now that their business model is being threatened. And there has been no more threatening battleground for the past ten years than the Internet. Traditionally, people have bought insurance from agents who live and work in their community, whether they are direct writers or independent agents. As Read full article

First, I’d like to thank everyone who subscribes to my insurance marketing blog.  I really appreciate it! Besides emailing my two weekly posts to subscribers each week, I also make the blog available via Facebook, LinkedIn, Twitter and in other ways.  Every blogger’s goal is to increase traffic and convert as many people as possible Read full article

In my last post, I listed seven topic ideas for posting to your Facebook page.   Now that you have a plan for creating engagement, how will you build a fan base for your business page?   Here are seven ways to build your Facebook fan base: Embed Facebook links and “like” boxes on your website and Read full article

If you sell insurance, you can’t ignore social media.  I’m going to focus on Facebook in this post, but the social media phenomenon is something you must take seriously.  With 110 million Americans now using Facebook, it’s big, it’s important and insurance agents ignore it at their peril. There are two aspects to your social Read full article