Smart's Insurance Marketing Tips Blog

First of all, they say every snowflake is different.  As David Bradley points out on his blog sciencebase, this is true of larger, fully formed snowflakes.  But not necessarily true of smaller, “simpler crystals that fall before they’ve had a chance to fully develop into the familiarly evocative hexagonal flakes.” So, then, it could be Read full article

Successful insurance marketing can often rely as much on graphics as on words. Good graphics enhance any message. But what if you’ve got an appealing message, accompanied by poor visuals? Poor visuals put a greater burden on content, so if the message isn’t well structured and compelling, the entire slide show, website or newsletter suffers. Read full article

Does it make visitors want to pull up a chair and stay for a while?  Or is finding useful information like to trying to figure out which line to stand in at the DMV? One of the ten biggest problems with insurance agency websites is poor design and functionality. Make it attractive and pleasing to Read full article

Even when they pay lip service to the concept of being a trusted insurance advisor, most of the insurance agency websites we see are nothing more than online corporate brochures or storefronts for quote engines. There’s nothing wrong with either of these approaches, if that’s what you really want.  Maybe you’re just trying to build Read full article

If you’re thinking about creating a website for your agency, your first step should be taking the time to think through why you want a website in the first place. Sometimes an insurance agency will create a website simply because everyone else has one.  In other cases, an agency decides it needs the equivalent of Read full article

In my last post, I talked about SmartsPro Marketing insurance agency websites and how we are positioning ourselves against our competitors.  To recap briefly, I divided them into four groups:  non-insurance, do-it-yourself, primarily providers of ancillary products and high-end consultants. Frankly, I like the high-end website developers.  I like the way they get to the Read full article

It’s official now.  Our firm name is SmartsPro Marketing.  We just figured that since we’re now providing a broader scope of services, our name should reflect that. One of the biggest reasons for renaming our company is that we are now offering insurance agency websites.   We believe we have a great product, but what’s the Read full article

First, I’d like to thank everyone who subscribes to my insurance marketing blog.  I really appreciate it! Besides emailing my two weekly posts to subscribers each week, I also make the blog available via Facebook, LinkedIn, Twitter and in other ways.  Every blogger’s goal is to increase traffic and convert as many people as possible Read full article

Last time I wrote about the importance of structuring your insurance agency website for consistency and coherence. When I asked Kat Westcott, who has designed most of the insurance agency websites for SmartsPro Marketing, about what I said in that post, she agreed and added some of her own comments. “Speaking in general, when I see Read full article

When visitors arrive at your site, you want them to understand intuitively how your site is put together.  So make your insurance agency website easy to navigate.  Divide the material on your site into easily organized chunks:  About us, Our Services, Get a Quote, Service Center, Newsletters, Our Blog, Contact Us.  Use titles like these Read full article