"In this day and age of technology and everything being digital, it is much more personal and authentic to have a great looking and informative customized newsletter like the one Smarts Publishing creates for us, to share with our customers by mail."
Tagline: "It's the little things that make a big difference."
"We care about our customers and want to provide great service — This is how we keep them longer and attract more of them. One of the most popular things our customers like about our service is the print newsletters. More than the birthday cards we send everyone — more than the people who handle their account, they like our print newsletters. We’ve had calls from vendors who have tried to convince us to switch to email, but we know what our customers like and we’re sticking with our print newsletters. ”
— Larry France,
France & Associates,
"Very rarely do you find an organization like SmartsPro that truly understands the industry that they serve. How do they prove it? Through clear and concise monthly content. I would confidently recommend James Whitaker and his publishing team to anyone but my competition!”
— Ryan Liabenow,
President & Client Relations,
Webber Benefits Group,
"I really appreciate the quality of your newsletters. I've worked in other industries where good content is fairly easy to find, but in this industry for some reason, that's not often the case. We're proud to put our name on the content that SmartsPro Marketing provides us."
— Will McDonald,
Director of Marketing & Client Relations,
"We are very impressed with the quality of the Newsletter and how clear and precise the PPACA articles are. Thank you!"
— Ann Tyler,
Boys & Tyler Financial Group,
Eden Prairie, Minn.
“We try to ‘touch’ our clients in a number of ways throughout the year. We sometimes put on seminars; we send birthday and sympathy cards and calendars, and we talk to our clients on the phone regularly. And of course we send our newsletter out monthly. We want our clients to keep us top of their mind."
— Aimee Ouimette,
Wisconsin Benefit Planning, Inc.,
“Upon sending the first issue of our SmartsPro newsletter for our agency, we received positive responses from our clients. The information in the newsletter is dependable, relevant and interesting. It makes our agency shine above the competition in terms of the value-added services we provide our clients. And it establishes for our clients a sense of value to our agency. This option was definitely a win-win decision.”
— Wendy Vanderwater,
Group Benefits Producer,
Threlkeld & Company Insurance,
"We've been a Smart's client newsletter customer for over ten years. We find the newsletters to be very informative. They provide a great way to touch base with our clients and prospects. I'm a firm believer in sending them to clients because when they read about the coverages they need, they call us to get them."
— Van Maroevich,
President and CEO,
MOC Insurance Services,
San Francisco, Calif.
“I really think my newsletters have bumped up my credibility a couple of notches,”
— Susan Emery, Emery Benefit Solutions,Auburn Hills, Mich.
"We've been very pleased with the professionalism of the SmartsPro newsletters. They allow us to keep our name in front of customers and prospects by providing useful risk management and insurance information they can use to help them run their businesss better."
— Scott Crawford,
Sr. Vice President,J. Smith Lanier & Co.,
"We struggled for over a year to develop our own content before we found our SmartsPro newsletter. Now we could not imagine not having it. It is a great resource for our clients and we get positive feedback from them. It's an incredible way to stay 'top of mind' with our clients."
— Michael Bakonyi, REBC,
Managing Partner,Employer Solutions Group,
"[Newsletters are ]… a great way to get your name in front of clients. If people constantly see something, that's a way to make them always think [about you] in regards to all their needs."
— Linda Radcliffe
"The thought of creating from scratch a regular-scheduled customer newsletter, complete with industry updates and relevant articles as well as my insurance brokerage firm's news, is daunting. If I didn't have Smart's Publishing to rely on for the researching, writing and laying-out of our Insurance Buyer's News newsletter, all my time would go toward its production.
What I like most is its flexibility; I can include as many or as few articles and pictures of my own as I want. If my company has news or an event that I'd like to share with customers, then I can customize our newsletter with self-written articles. Or I can leave it entirely up to Smart's Publishing to produce my company's newsletter, and it's sure to include timely information that is valuable to our customers."
— Christina MaGee
Higginbotham & Associates,
Fort Worth, Tex.
It couldn’t be easier! I invest only about an hour per issue, and we get a high-quality newsletter, customized with our own articles, staff bios and photos, mailed out to our clients."
— Scott Addis,
The Addis Group,
King of Prussia, Penn.