SmartsPro Insurance Newsletter Samples and Formats
SmartsPro offers our insurance client newsletters in a variety of formats to meet all your marketing needs.
Our most popular format is PRINT, since the open rate is virtually 100%. Compare that to email, where an excellent open rate is 25-35%. Mail boxes are a lot less cluttered in these days of electronic delivery, so your mailings stand out better. And print has durability. People hang on to print newsletters to read later — and you can hand them out to people, put them in presentations and display them in your waiting room. For some ideas about when to use print and when to use email, read our two recent blog posts: Insurance Newsletters and the Paperless Myth and How a Print Newsletter is Different from an Email Newsletter.
Our EMAIL NEWSLETTERS provide several unique benefits you don’t get with print newsletters, which you can read about here.
Newsletter content can also be streamed to your WEBSITE, providing a great way to automatically update content on a regular basis and engage visitors.
The links below take you to PDF samples of recent issues, which show you what the individual pages of our PRINT newsletters look like. The actual four-page print newsletter is printed front and back on a single 11 x 17 sheet and folded in half. To appreciate the full scope of articles that appear in these newsletters, see our Individual Articles Library, which archives the articles from past issues by insurance category.
To view a sample of our insurance newsletters in HTML EMAIL format, click here.
This format is used for the email version of your newsletter. If you prefer, you may use your own email service provider, such as Constant Contact, instead of our HTML+ service (included free with our Business Class and Electronic-only services) You can read a brief description of the benefits of our HTML+ service here.
To view a sample of our insurance newsletters in our WEBSITE format, click here.
Web Advantage automatically streams your newsletter directly to your website.
To request rates and an order form, click here.
|Employee Benefits Report (March 2013)||Published each month, Employee Benefits Report’s topics range from up-to-date compliance news to practical suggestions for controlling benefit costs. Employee Benefits Report is the only employee benefits client newsletter endorsed by NAHU, the National Association of Health Underwriters.|
|Insurance Buyers’ News (March/April 2013)||Insurance Buyers’ News, published bi-monthly in odd-numbered months, provides well-researched articles on preventing losses and information about essential insurance coverages for the kinds of losses a business can’t avoid. Insurance Buyers’ News raises your clients’ awareness of current risk management issues and positions you as a trusted advisor.|
|Life & Health Insurance Advisor (March 2013)||Not everyone has employer-provided benefits. Life & Health Insurance Advisor helps guide your clients and prospects through the sometimes bewildering array of individual life, health and retirement products available today. Published monthly and sponsored by the National Association of Health Underwriters.|
|Workers’ Comp & Safety News (February/March 2013)||Workers’ Comp & Safety News is published bi-monthly in even-numbered months, for agencies that want to showcase their workers’ comp expertise. This newsletter provides you a clear edge by supplying practical, usable updates on subjects such as employee safety, managing claims and reducing costs.|
|Personal Lines (Spring 2013)||Each quarter, Personal Lines keeps your clients up to date on personal property and liability coverages, along with useful tips on reducing their risk exposures. Unlike many other newsletters, Personal Lines respects the intelligence of your clients and prospects by providing information they can really use to manage their personal risk.|
|Managing Risk (Spring 2013)||Your clients are looking for ways to identify and better control their business risks. Managing Risk lets you reach out each quarter with current information that helps your clients make educated decisions and manage potential losses, from business property to liability to workers’ compensation.|
|Voluntary Benefit Solutions (February/March 2013)||Many employers need to cut their benefit budgets, but still want to offer employees an attractive benefit package. Others are looking for low-cost ways to expand benefit offerings. Every other month, Voluntary Benefits Solutions helps you promote voluntary benefits to these employers.|
|Employee Benefits & Workers’ Comp News (February/March 2013)||Every other month in even-numbered months, Employee Benefits & Workers’ Comp News helps you highlight your expertise in both the benefits and workers’ compensation fields. This newsletter addresses the risk management needs of many small to mid-sized businesses, and gives you another way to position yourself as the expert they should turn to.|