SmartsPro Insurance Newsletter Samples and Formats
SmartsPro offers our insurance client newsletters in a variety of formats to meet all your marketing needs.
Our most popular format is PRINT, since the open rate is virtually 100%. Compare that to email, where an excellent open rate is 25-35%. Mail boxes are a lot less cluttered in these days of electronic delivery, so your mailings stand out better. And print has durability. People hang on to print newsletters to read later — and you can hand them out to people, put them in presentations and display them in your waiting room.
However, our EMAIL NEWSLETTERS provide several unique benefits you don’t get with print newsletters:
- Your newsletter readers will be just a click away from links on your website and other calls to action.
- You can see who reads your newsletter and which articles they open.
- You can link your newsletter to your Facebook and Twitter accounts.
- You can use your account to send mass emails about anything — not just your newsletters.
Like many of our customers, you may decide to send print newsletters to some of your contacts and email newsletters to the rest. Send print newsletters to contacts you know won’t open your email newsletters and those you really want to make sure will see your branding regularly. Send email to your opt-ins and general prospecting lists. We have a package that combines both.
Our newsletter content can also be streamed to your WEBSITE, providing a great way to automatically update content on a regular basis and engage visitors.
You can select from eight different life & health and property and casualty newsletters. Get just one of them or rotate between several different ones. All our newsletters — print and digital — are tailored to your agency, with your logo, photos, webs links and other customized features.
|Employee Benefits Report||Published each month, Employee Benefits Report’s topics range from up-to-date compliance news to practical suggestions for controlling benefit costs. Employee Benefits Report is the only employee benefits client newsletter endorsed by NAHU, the National Association of Health Underwriters.|
|Insurance Buyers’ News||Insurance Buyers’ News, published bi-monthly in odd-numbered months, provides well-researched articles on preventing losses and information about essential insurance coverages for the kinds of losses a business can’t avoid. Insurance Buyers’ News raises your clients’ awareness of current risk management issues and positions you as a trusted advisor.|
|Life & Health Insurance Advisor||Not everyone has employer-provided benefits. Life & Health Insurance Advisor helps guide your clients and prospects through the sometimes bewildering array of individual life, health and retirement products available today. Published monthly and sponsored by the National Association of Health Underwriters.|
|Workers’ Comp & Safety News||Workers’ Comp & Safety News is published bi-monthly in even-numbered months, for agencies that want to showcase their workers’ comp expertise. This newsletter provides you a clear edge by supplying practical, usable updates on subjects such as employee safety, managing claims and reducing costs.|
|Personal Lines||Each quarter, Personal Lines keeps your clients up to date on personal property and liability coverages, along with useful tips on reducing their risk exposures. Unlike many other newsletters, Personal Lines respects the intelligence of your clients and prospects by providing information they can really use to manage their personal risk.|
|Managing Risk||Your clients are looking for ways to identify and better control their business risks. Managing Risk lets you reach out each quarter with current information that helps your clients make educated decisions and manage potential losses, from business property to liability to workers’ compensation.|
|Voluntary Benefit Solutions||Many employers need to cut their benefit budgets, but still want to offer employees an attractive benefit package. Others are looking for low-cost ways to expand benefit offerings. Every other month, Voluntary Benefits Solutions helps you promote voluntary benefits to these employers.|
|Employee Benefits & Workers’ Comp News||Every other month in even-numbered months, Employee Benefits & Workers’ Comp News helps you highlight your expertise in both the benefits and workers’ compensation fields. This newsletter addresses the risk management needs of many small to mid-sized businesses, and gives you another way to position yourself as the expert they should turn to.|