Smarts Insurance Newsletter
The Three-Step “KISS” Marketing Plan
for Insurance Agents
Keep It Simple and Smart
First, choose the right insurance newsletter(s) for your audience:
Nurture and develop client loyalty with an insurance newsletter written by professional insurance writers:
* Employee Benefits Report (monthly),
* Life & Health Insurance Advisor (quarterly),
* Insurance Buyer’s News (bi-monthly, for commercial property & casualty accounts),
* Workers Comp & Safety News (bi-monthly)
(Insurance Buyer’s News and Workers Comp & Safety News are typically used together for a complete coverage package.)
* Personal Lines (quarterly)
Step Two: select your preferred option.
Option #1: Customized Print Newsletters with Mailing Service
• 100 customized print newsletters mailed via U.S. Postal Service to your client list.
$189 per issue
Cut through the digital noise and deliver your insurance newsletter directly into your clients’ hands. Print newsletters ensure your message gets noticed, read, and remembered. If you truly value your client relationships, this is the best choice.
Bonus: Includes a free link to post your newsletter directly on your website.
Option #2: HTML Formatted Newsletters
• Up to 1,000 HTML-formatted newsletters with your agency name, logo, and links, delivered via email to your client list
$129 per issue
Get detailed analytics after each distribution, including open rates and which articles were read. You’ll also receive a report on undelivered emails, allowing you to maintain a clean and updated contact list.
Bonus: Includes a free link to post your newsletter directly on your website.
Step Three: Get Started Today
Click below to receive sample newsletters of your choice and an order form to get started. You’ll also be able to adjust the quantity of your newsletters to meet your needs.
FAQs
Q. Can I preview the content of my newsletter in advance?
A. Yes! Simply let us know you’d like to be a “reviewer,” and we’ll send you a text version of your upcoming newsletter about 10 days before the content is finalized.
Q. What if there’s an article I don’t want or I’d like to substitute it with something else?
A. No problem! You can either provide your own article or choose from thousands of articles in our Content Warehouse.
Q. What customization options do I have for my newsletter?
A. Whether you choose print or email, we’ll create a customized masthead featuring your agency’s name, logo, and even photos. You’ll receive a proof for approval before we move forward. Plus, you can use color in your masthead to make your brand stand out, at no additional cost.
Q. Is there a setup fee, and what if I want to cancel?
A. There is no setup fee. We require a minimum commitment of three issues, and subscriptions are ongoing. To cancel, just give us a 60-day notice, and we’ll handle the rest.
