Very rarely do you find an organization like Smarts Publishing that truly understands the industry they serve … I would confidently recommend James Whitaker and his publishing team to anyone but my competition!”
— Ryan Liabenow,Benzonia, Mich.
For nearly 30 years, our clients have used Smarts Publishing newsletters to build loyalty, enhance credibility, and grow their businesses—profitably and consistently. Some have stayed with us for decades; others became so successful they were acquired by national firms.
The Secret?
Simplicity.
Most people over-complicate marketing. The truth is, success isn’t about flashy ads or chasing the latest trend—it’s about trust.
Deliver relevant, helpful insurance insights that people can use to make smarter decisions. Show them you’re the expert who cares about their success—and watch their loyalty grow.
The best part? It’s effortless. We do the heavy lifting for you.
Ready to Gain an Edge?
Your newsletter isn’t just filler—it’s a strategic tool that positions you as the expert your clients trust. We craft content specifically for insurance agents, ensuring your expertise is front and center.
We Handle Everything Your time is valuable. That’s why we write, format, and send your newsletters via email, postal mail, or directly to your website. Just set your preferred schedule, and we take care of the rest.
Choose the right newsletter for your audience:
There’s no generic fluff—our newsletters are crafted by seasoned insurance writers with deep industry experience.
With Smarts newsletters you’re delivering expert insights, not shallow content.
We provide brand new articles in every issue based on your clients’ current interests and trends. Or choose from our extensive content warehouse. Or your supply own content for a personalized touch.
With our email newsletters, you get detailed engagement reports. See who opens your newsletter, what articles resonate most, and refine your mailing list for maximum impact.
People don’t want to be sold to—they want useful insurance information. That’s why our newsletters focus on helping clients make better risk decisions while reinforcing their confidence in you.
We’re here for you! You’re not just getting a newsletter—you’re getting a team. A dedicated customer service representative will assist you every step of the way.
Smarts is your trusted marketing resource. We pioneered the insurance newsletter over 70 years ago. Founded in 1954 by industry pioneer Art Smart, we’ve built a legacy of expertise, publishing more than 10,000 unique editions for agents and brokers nationwide.