Since 1988, Smart’s Publishing has been helping insurance agents and brokers like you sell and promote your services with proven marketing communications tools.
When Jim Whitaker started the company that became Smart’s Publishing, he had already worked in the insurance industry as an underwriter, insurance broker, agency consultant and marketing manager. The firm started out providing marketing communications and advertising services to a number of California excess and surplus lines agencies. When Smart’s acquired the Western Association of Insurance Brokers as a public relations client, it began to publish a newsletter for agents and brokers called Insurance Update. That newsletter eventually became the cornerstone of Smart’s Publishing’s principal business, providing marketing communications services to insurance agents and brokers nationwide.
Today Smart’s has returned to its roots, providing not just print and electronic newsletters, but a broad array of marketing communications services to insurance agents and brokers, including design services, brochures, calendars and other advertising specialty products — and very soon, websites especially tailored to the needs of insurance agents and brokers.
The key to Smart’s success as a marketing communications firm is its emphasis on providing the highest quality editorial content in its publications and other services, so that everything we produce reflects the professionalism of the agents and brokers we serve. The hallmark of our editorial style is a clear, reader-friendly writing style that focuses on helping the non-insurance reader become a more informed consumer of the insurance products our customers sell.
Smart’s has been proud to acquire the endorsement of several insurance agent groups through the years, starting with the Western Association of Insurance Brokers more than 20 years ago and many others since then, including InsGroup, Pacific Network Group, ISU International, the Organic Growth Network, state NAIFA associations and others — and since 2002, the National Association of Health Underwriters.