17 Insurance Newsletter Uses That Might Surprise You

Have you ever read one of those articles about all the different ways you can use toothpaste or coffee filters or coat hangers for things you never thought of? I mean besides the obvious use for which they were intended? Like using coffee filters to polish your shoes? Or roasting marshmallows with coat hangers? Things you might not have thought of?

Well, I’ve got 17 newsletter uses you might not have thought of. These insurance newsletter uses might surprise you and will definitely help you get more value from your investment:

Put newsletters in your waiting room.
Include newsletters in presentations.
Always have a newsletter in your pocket ready to give to a new acquaintance.
Be sure every employee gets a copy, so they’re not caught off guard if a client calls about something they read — and just as important, to educate staff.
Swap lists with accountants and other professionals; send your newsletters to their lists and vice verse.
Showcase a valued client with a custom article and give the client extra copies to distribute to their lists.
Repurpose articles from your newsletter by posting them on Facebook and other social media (Smarts provides you with the text of the articles in each issue of your newsletter for this purpose).
Include a sign-up form on your website, but don’t call it a newsletter sign-up. Tell people you’ll provide “valuable updates” on critical insurance issues that affect their business, like healthcare legislation updates and advice about how to save on car and home insurance.
Write articles for your newsletter about your staff. This will boost their egos, reward their work ethic and reinforce their support of the newsletter.
Use your newsletter to support community causes. This can widen your circulation, get you quoted in local newspapers and earn accolades from community leaders and businesses.
Make your newsletter distinctive by not only having your own header, but printing the newsletter with your own corporate colors and design elements.
Make you E&O carrier aware of how you try to educate and keep your clients informed with your newsletters.
Post your newsletters to your website. The problem with most insurance agency websites is they lack dynamic content. Posting your newsletter to your site means content is updated monthly.
Keep back issues of your newsletters on your website. This can be a handy reference tool for clients and agents. (Smarts streaming website service includes 12 back issues.)
Repurpose newsletter content by providing articles on relevant topics to trade association publications and journals in industries you target.
Promote key products with articles or ads in your newsletter.
Let readers know that you reward people who make referrals with a Starbucks gift certificate or something similar. Direct them to the page on your website where they can make the referral.

That’s enough for now. I’ve got to go brush my headlight covers with toothpaste so they sparkle.

Client Reviews

"In this day and age of technology and everything being digital, it is much more personal and authentic to have a great looking and informative customized PRINT newsletter like the one Smarts Publishing creates for us, to share with our customers by mail.
Receiving just another emailed marketing piece can be overwhelming for many professionals. A lot of our customers are like me, and like to take the newsletter home and read it with a cup of coffee or while sitting out on the deck on a Saturday morning."

—Cindy Koebele,
President,
TitleSmart,
Minneapolis, Minn.
Tagline: "It's the little things that make a big difference."

"We care about our customers and want to provide great service — This is how we keep them longer and attract more of them. One of the most popular things our customers like about our service is the print newsletters. More than the birthday cards we send everyone — more than the people who handle their account, they like our print newsletters. We’ve had calls from vendors who have tried to convince us to switch to email, but we know what our customers like and we’re sticking with our print newsletters. ”

— Larry France,
President,
France & Associates,
Worthington, Ohio

"Very rarely do you find an organization like SmartsPro that truly understands the industry that they serve. How do they prove it? Through clear and concise monthly content. I would confidently recommend James Whitaker and his publishing team to anyone but my competition!”

— Ryan Liabenow,
President & Client Relations,
Webber Benefits Group,
Benzonia, Mich.

"I really appreciate the quality of your newsletters. I've worked in other industries where good content is fairly easy to find, but in this industry for some reason, that's not often the case. We're proud to put our name on the content that SmartsPro Marketing provides us."

— Will McDonald,
Director of Marketing & Client Relations,
MFG Benefits,
Reno, Nev.

"We are very impressed with the quality of the Newsletter and how clear and precise the PPACA articles are. Thank you!"

— Ann Tyler,
Business Manager,
Boys & Tyler Financial Group,
Eden Prairie, Minn.

"We've been a Smart's client newsletter customer for over ten years. We find the newsletters to be very informative. They provide a great way to touch base with our clients and prospects. I'm a firm believer in sending them to clients because when they read about the coverages they need, they call us to get them."

— Van Maroevich,
President and CEO,
MOC Insurance Services,
San Francisco, Calif.

“I really think my newsletters have bumped up my credibility a couple of notches,”

— Susan Emery,
Emery Benefit Solutions,
Auburn Hills, Mich.

"We've been very pleased with the professionalism of the SmartsPro newsletters. They allow us to keep our name in front of customers and prospects by providing useful risk management and insurance information they can use to help them run their businesss better."

— Scott Crawford,
Sr. Vice President,
J. Smith Lanier & Co.,
Atlanta, Ga.

"We struggled for over a year to develop our own content before we found our SmartsPro newsletter. Now we could not imagine not having it. It is a great resource for our clients and we get positive feedback from them. It's an incredible way to stay 'top of mind' with our clients."

— Michael Bakonyi, REBC,
Managing Partner,
Employer Solutions Group,
Austin, Tex.

"[Newsletters are ]… a great way to get your name in front of clients. If people constantly see something, that's a way to make them always think [about you] in regards to all their needs."

— Linda Radcliffe
Marketing Coordinator,
GCG Financial,
Bannockburn, Ill.

"The thought of creating from scratch a regular-scheduled customer newsletter, complete with industry updates and relevant articles as well as my insurance brokerage firm's news, is daunting. If I didn't have Smart's Publishing to rely on for the researching, writing and laying-out of our Insurance Buyer's News newsletter, all my time would go toward its production.

What I like most is its flexibility; I can include as many or as few articles and pictures of my own as I want. If my company has news or an event that I'd like to share with customers, then I can customize our newsletter with self-written articles. Or I can leave it entirely up to Smart's Publishing to produce my company's newsletter, and it's sure to include timely information that is valuable to our customers."

— Christina MaGee
Higginbotham & Associates,
Fort Worth, Tex.

" It couldn’t be easier! I invest only about an hour per issue, and we get a high-quality newsletter, customized with our own articles, staff bios and photos, mailed out to our clients."

— Scott Addis,
President,
The Addis Group,
King of Prussia, Penn.

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