Should you have a customized logo or is a pre-designed template sufficient? It really depends on what you’re aiming for and what you’re willing to spend. Many template logos are well designed and flexible enough to serve a variety of firms well. Smart’s logo designs have been created solely for insurance agencies, to reflect the sensibilities and standards of this industry.
Here are some things to help you decide which approach is best for your firm.
- Who are your main competitors and what do their logos look like? Do you like their logos? It’s OK if you do; you just want to be sure to distinguish your logo from theirs.
- What is it about your competitors’ logos that you like or don’t like? The answer will help you with the next two questions.
- What words would you use to describe the principal characteristics of your agency? Reliable, friendly, professional, cost-conscious, traditional, modern, innovative, civic-minded, conservative, helpful, trustworthy— pick three, then,
- Decide which kind of look best suits your corporate identity: classic, modern, formal, corporate, casual, serious or even high tech.
The answers to these questions should guide your choice of logos and make it easier for you to settle on a particular one.
What if you don’t see a logo that fits your concept of your agency? Maybe your agency has some distinct characteristics you want to highlight with your logo. The name of your agency may suggest taking a unique approach to logo design. For example, think of an agency named Tower Insurance or Pyramid Financial Group or a company named Fireman’s Fund. You’d probably want to capitalize on the image associated with such a name, if you have one.
Even if it’s not part of your name, you might want to associate your firm with a particular icon, such as a lighthouse, because it conveys stability and reliability and providing guidance to those in need. Or maybe you just want some creative types to give you a few unique designs.
If you want a custom logo, it will help to show the designer some logos you admire, including fonts. They don’t necessarily need to be insurance agency logos. Decide what color scheme you’d like and whether you want it to include any elements , such as a photo of yourself or an image that reflects the qualities you strive to convey. As you work with your designer, remember that you are working together in a partnership to create a unique symbol that will become your agency’s branding.
Whether you’re thinking of a pre-designed logo template or a custom logo, please visit our logo page. I hope you get some ideas there, then give us a call. We’d love to work with you.