Have you ever read one of those articles about all the different ways you can use toothpaste or coffee filters or coat hangers for things you never thought of? I mean besides the obvious use for which they were intended? Like using coffee filters to polish your shoes? Or roasting marshmallows with coat hangers? Things you might not have thought of?
Well, I’ve got 17 newsletter uses you might not have thought of. These insurance newsletter uses might surprise you and will definitely help you get more value from your investment:
- Put newsletters in your waiting room.
- Include newsletters in presentations.
- Always have a newsletter in your pocket ready to give to a new acquaintance.
- Be sure every employee gets a copy, so they’re not caught off guard if a client calls about something they read — and just as important, to educate staff.
- Swap lists with accountants and other professionals; send your newsletters to their lists and vice verse.
- Showcase a valued client with a custom article and give the client extra copies to distribute to their lists.
- Repurpose articles from your newsletter by posting them on Facebook and other social media (Smarts provides you with the text of the articles in each issue of your newsletter for this purpose).
- Include a sign-up form on your website, but don’t call it a newsletter sign-up. Tell people you’ll provide “valuable updates” on critical insurance issues that affect their business, like healthcare legislation updates and advice about how to save on car and home insurance.
- Write articles for your newsletter about your staff. This will boost their egos, reward their work ethic and reinforce their support of the newsletter.
- Use your newsletter to support community causes. This can widen your circulation, get you quoted in local newspapers and earn accolades from community leaders and businesses.
- Make your newsletter distinctive by not only having your own header, but printing the newsletter with your own corporate colors and design elements.
- Make you E&O carrier aware of how you try to educate and keep your clients informed with your newsletters.
- Post your newsletters to your website. The problem with most insurance agency websites is they lack dynamic content. Posting your newsletter to your site means content is updated monthly.
- Keep back issues of your newsletters on your website. This can be a handy reference tool for clients and agents. (Smarts streaming website service includes 12 back issues.)
- Repurpose newsletter content by providing articles on relevant topics to trade association publications and journals in industries you target.
- Promote key products with articles or ads in your newsletter.
- Let readers know that you reward people who make referrals with a Starbucks gift certificate or something similar. Direct them to the page on your website where they can make the referral.
That’s enough for now. I’ve got to go brush my headlight covers with toothpaste so they sparkle.