The Insurance 411 is a new Smart’s Publishing project. The Insurance 411 will serve all types of insurance buyers, business and personal, by providing useful, impartial and up-to-date information on any kind of insurance. The Insurance 411 will serve the needs of insurance buyers in other ways. Your clients and prospects will be able to turn to The Insurance 411 for current, curated news and a selective directory of respected, professional agents and brokers.
The Insurance 411 Agent Directory presents an exciting opportunity for agents and brokers to build their business with quality, targeted leads. We are currently building the database of select agents for the Directory, so we can link it to The Insurance 411. Here are some of the main advantages to agents who have a listing:
- TARGETED LEADS: Agents get targeted leads two ways:
- Many of the insurance buyers who find you in The Insurance 411 Directory will be looking for an agent after reading insurance content on The Insurance 411. They will choose you based on the insurance categories in your listing, the locations you choose and what you say in your profile.
- Your listing will also come up in search engine queries based on your location and keywords.
- DETAILED LISTING: Your listing includes almost as much detail as you want to provide: contact information, social media links, photo, personal profile, service areas, products you sell, your target markets and more.
- SEO BENEFITS FOR YOUR AGENCY WEBSITE: Listing your agency website in The Insurance 411 Agent Directory will help you improve the link quality of your website. An important factor used by search engines to determine domain authority is the number and quality of back links to a website. The quality and relevance of The Insurance 411 will have a positive impact on your search engine rankings.
- MODERATED LISTINGS: Our mission for The Insurance 411 is to build a resource for insurance buyers. Insurance buyers who trust the content on our website will also trust the listings in The Insurance 411 Agent Directory. Therefore, we are extending invitations only to preferred agents who are our customers and members of groups such as NAHU, NAIFA, IIABA and other professional organizations.
- COST-EFFECTIVE ADVERTISING: At no or low cost, your listing in The Insurance 411 Agent Directory is your best advertising value.
- MOBILE-FRIENDLY: The Insurance 411 Agent Directory, like The Insurance 411, is designed to be mobile-friendly.
On the left you’ll find a button for agents to Get Listed Today! Click on that and get started with your listing. You’ll see a green box that says Create Listing under each membership level. Select either the free listing or any of the enhanced membership levels. As soon as you fill in your email address and create a password, you’ll get an email confirmation. Open the email and click on the link. Then provide as much information as you want in your listing. Don’t worry about including everything now—you can always update it later. You just need to get started.
I hope you’ll take advantage of this opportunity to be on the ground floor of what should be an exciting business-building opportunity for you and your agency. If you have questions, please contact me.