Answer: start working on your search engine optimization. After all, you want to get your website ranked near the top of all the relevant search terms so people can find you.
One way to build a solid SEO strategy is to associate your website with as many keywords relevant to the kinds of insurance you sell as possible. A great way to do this is to write a blog using all the important insurance keywords that show up in searches. It’s a lot of work, but it pays off.
Another simple and very effective way to increase your search engine rankings is to get your website listed with as many directories as you can. You want to get listed with Google+, Facebook, etc. of course, but don’t ignore providers of local directories, such as yellowpages.com, Yelp! and others that can drive insurance business to you.
Want to know which directories you should get listed on? https://getlisted.org/ is a great resource. Just enter your business name and ZIP code and in seconds you’ll get a complete rundown on the found, missing and unclaimed listings for your business. You will also find links next to each listing source, which you can click on to create listings for yourself.
The more listings or “citations” you have, the greater your chances are of being top-ranked in the search engines. Getlist.org did a study to determine which citation sources are best for different businesses. For insurance agencies, yellowpages.com, superpages.com and statefarm.com got the top three rankings. Of course unless you’re a State Farm agent, that source will do you no good, but you’ll want to take a look at the rest of the list for tips on which sources to list your new website with, and start driving traffic to your site: https://getlisted.org/static/resources/local-citations-by-category.html#InsuranceAgencies.
By the way, as you progress in your efforts to increase your listings you’ll want to check the Listing Score posted for you on getlisted.org, which is located in the upper right corner above your results.
And one more thing, if you’re using a domain name that’s not the same as your agency name, Google, Bing and Yahoo probably won’t know who you are, which means it’s going to be hard to get these directories to even recognize you. If this is your situation, the first thing you need to do is submit your new website directly to Google (http://www.google.com/submityourcontent/), Bing (http://www.bing.com/toolbox/submit-site-url) and Yahoo (http://www.ehow.com/how_4770781_submit-website-yahoo.html).