Insurance Marketing Blog - Page 18 of 22

Six Most Important Things a Successful Insurance Agency Website Must Have, Part 2

August 31, 2011 By jwhitaker Leave a Comment

In my last post, I talked about three of the most important things s a successful insurance website must have: calls to action, content and testimonials. Here are the other three: Positioning or mission statement. This is also called the … [Continue reading]

The Six Most Important Things a Successful Insurance Agency Website Must Have

August 29, 2011 By jwhitaker Leave a Comment

Despite what a lot of insurance website design firms might tell you — even ones that specialize in agent websites — the most important characteristics of a good insurance agency website are not its design elements: images, fonts, your logo or an … [Continue reading]

Six Tips For Choosing and Using an Insurance Agency Website Domain Name

August 22, 2011 By jwhitaker Leave a Comment

You probably want to pick a domain name that ends in .com. People just put more trust in a .com name than any of the other extensions like .biz, .info, .net, .pro and so on. And even though some of the “hacked” domain names that use extensions from … [Continue reading]

What’s The Best Domain Name For Your Insurance Agency Website?

August 22, 2011 By jwhitaker Leave a Comment

You’d most likely say the answer is the name of your agency. If your agency name is ABC Insurance, your domain name should be ABCInsurance.com, right? After all, your customers, people in your community and your target markets know you by that … [Continue reading]

How to Develop a Marketing Strategy to Survive PPACA Exchanges

August 16, 2011 By jwhitaker Leave a Comment

There are two basic marketing strategies health insurance agents and brokers can practice in order to deal with the impact of the PPACA Exchanges. They are not mutually exclusive and you may want to use them both. Become a fee-based advisor and … [Continue reading]

Client Reviews

"In this day and age of technology and everything being digital, it is much more personal and authentic to have a great looking and informative customized PRINT newsletter like the one Smarts Publishing creates for us, to share with our customers by mail.
Receiving just another emailed marketing piece can be overwhelming for many professionals. A lot of our customers are like me, and like to take the newsletter home and read it with a cup of coffee or while sitting out on the deck on a Saturday morning."

—Cindy Koebele,
President,
TitleSmart,
Minneapolis, Minn.
Tagline: "It's the little things that make a big difference."

"We care about our customers and want to provide great service — This is how we keep them longer and attract more of them. One of the most popular things our customers like about our service is the print newsletters. More than the birthday cards we send everyone — more than the people who handle their account, they like our print newsletters. We’ve had calls from vendors who have tried to convince us to switch to email, but we know what our customers like and we’re sticking with our print newsletters. ”

— Larry France,
President,
France & Associates,
Worthington, Ohio

"Very rarely do you find an organization like SmartsPro that truly understands the industry that they serve. How do they prove it? Through clear and concise monthly content. I would confidently recommend James Whitaker and his publishing team to anyone but my competition!”

— Ryan Liabenow,
President & Client Relations,
Webber Benefits Group,
Benzonia, Mich.

"I really appreciate the quality of your newsletters. I've worked in other industries where good content is fairly easy to find, but in this industry for some reason, that's not often the case. We're proud to put our name on the content that SmartsPro Marketing provides us."

— Will McDonald,
Director of Marketing & Client Relations,
MFG Benefits,
Reno, Nev.

"We are very impressed with the quality of the Newsletter and how clear and precise the PPACA articles are. Thank you!"

— Ann Tyler,
Business Manager,
Boys & Tyler Financial Group,
Eden Prairie, Minn.

"We've been a Smart's client newsletter customer for over ten years. We find the newsletters to be very informative. They provide a great way to touch base with our clients and prospects. I'm a firm believer in sending them to clients because when they read about the coverages they need, they call us to get them."

— Van Maroevich,
President and CEO,
MOC Insurance Services,
San Francisco, Calif.

“I really think my newsletters have bumped up my credibility a couple of notches,”

— Susan Emery,
Emery Benefit Solutions,
Auburn Hills, Mich.

"We've been very pleased with the professionalism of the SmartsPro newsletters. They allow us to keep our name in front of customers and prospects by providing useful risk management and insurance information they can use to help them run their businesss better."

— Scott Crawford,
Sr. Vice President,
J. Smith Lanier & Co.,
Atlanta, Ga.

"We struggled for over a year to develop our own content before we found our SmartsPro newsletter. Now we could not imagine not having it. It is a great resource for our clients and we get positive feedback from them. It's an incredible way to stay 'top of mind' with our clients."

— Michael Bakonyi, REBC,
Managing Partner,
Employer Solutions Group,
Austin, Tex.

"[Newsletters are ]… a great way to get your name in front of clients. If people constantly see something, that's a way to make them always think [about you] in regards to all their needs."

— Linda Radcliffe
Marketing Coordinator,
GCG Financial,
Bannockburn, Ill.

"The thought of creating from scratch a regular-scheduled customer newsletter, complete with industry updates and relevant articles as well as my insurance brokerage firm's news, is daunting. If I didn't have Smart's Publishing to rely on for the researching, writing and laying-out of our Insurance Buyer's News newsletter, all my time would go toward its production.

What I like most is its flexibility; I can include as many or as few articles and pictures of my own as I want. If my company has news or an event that I'd like to share with customers, then I can customize our newsletter with self-written articles. Or I can leave it entirely up to Smart's Publishing to produce my company's newsletter, and it's sure to include timely information that is valuable to our customers."

— Christina MaGee
Higginbotham & Associates,
Fort Worth, Tex.

" It couldn’t be easier! I invest only about an hour per issue, and we get a high-quality newsletter, customized with our own articles, staff bios and photos, mailed out to our clients."

— Scott Addis,
President,
The Addis Group,
King of Prussia, Penn.