In 2020 Facebook users in the U.S. numbered over 223 million. If you sell insurance, you can’t ignore these seven insurance marketing ideas for social media. I’m going to focus on Facebook in this post, but you really need to take social media … [Continue reading]
3 Simple But Profound Marketing Ideas for Insurance Agents Who Want to Double Their Close Ratio
What’s the key to a good closing ratio? Is it persistence, picking up the lunch tab, knowing when to ask for the order or having a better product, price or personality than the competition? None of the above. It all boils down to three rules: … [Continue reading]
Focus on Your Insurance Professionalism to Help People Understand the Insurance Aspects of the Pandemic
Showcase your insurance professionalism by helping people understand the numerous insurance-related pandemic developments. It’s interesting how often insurance is playing a key role in the pandemic. Many of the controversies that involve … [Continue reading]
17 Ways Insurance Newsletters Can Build Your Business in 2021
INSURANCE NEWSLETTERS — ESPECIALLY PRINT NEWSLETTERS — SHOULD BE IN EVERY AGENT'S MARKETING TOOLKIT. Insurance newsletters, in my humble opinion, are as critical to a successful insurance agency marketing strategy as EGGS to an OMELET. Why are … [Continue reading]
How to Find Insurance Target Markets
I think it's a given by now that target marketing is smart marketing. If you're not yet a believer in target insurance marketing, skip past the eight ways listed here about how to develop a target market and read the wrap-up section. But I'm assuming … [Continue reading]
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