If you get your insurance marketing leads using lead generation forms, either on your website or from lead generation services, drip marketing is one of the most popular strategies for handling them. Drip marketing involves sending out a steady … [Continue reading]
Print vs. Electronic Insurance Newsletters — Tortoise vs. Hare?
Electronic marketing tools such as websites and email newsletters have a lot of characteristics that make them popular and useful: lower cost, little environmental impact, speedy delivery and wide accessibility. But they lack one important … [Continue reading]
Five Ways Insurance Newsletters Can Help Build Your Brand
As I’ve been saying in my recent posts on logos, building your insurance agency brand should always be a primary consideration when communicating with your audience. Building your brand is the same as building an asset. If you’ve ever bought or … [Continue reading]
Logos, Part 2: What’s the best logo for your insurance agency?
Should you have a customized logo or is a pre-designed template sufficient? It really depends on what you’re aiming for and what you’re willing to spend. Many template logos are well designed and flexible enough to serve a variety of firms well. … [Continue reading]
Logos, Part 1: How does a logo affect an insurance agency’s branding?
What comes to mind when someone talks about McDonald's branding? The golden arches, right? Think about Starbucks or Target. What do you see? Basically, their logos. And their logos signify their branding. Technically, branding incorporates the … [Continue reading]
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