How can you KEEP clients longer …
Get more REFERRALS … and
Position yourself as the INSURANCE EXPERT?
It’s so simple. You probably already know the answer.
But everybody with a “marketing solution” to sell would have you think it’s something complicated. Something highly technical.
Like blogging with product keywords that are aligned with your target market psychographics and demographics and fine tuneing everything with your SEO analytics to position yourself in the top Google rankings.
Or building a drip mail system that automatically sends emails, tracks opens and follows up with strategically selected and timed emails that will trigger consumer hot buttons that prompt an irresistible urge to buy insurance.
Or something like that.
Way too complicated, too much work, too expensive and in the long run, not that effective.
How about just doing what some of the most successful agents in the country do — and have been doing for 10, 20, even 30 years. Those would be our clients, by the way. (I’m not just saying that. We have several clients who have been with us 20 – 30 years.)
Sounds kind of old school.
Exactly. Old school and highly effective.
So here’s the big reveal, which is no reveal at all if you stop and consider the logic of it. But everybody thinks marketing success has to be complicated and involve secret sauces and gurus and expensive software and consultants … But I digress…
The not so secret marketing tool that keeps clients longer, gets you more REFERRALS and positions you as the INSURANCE EXPERT is, voila! … the Newsletter.
It’s the best, most versatile marketing tool ever created for insurance agents.
Don’t doubt me. I’m in good company here. As Dan Kennedy — probably the world’s greatest living advertising copywriter/marketer — has said: “It is my firmest conviction, based on solid and overwhelming evidence, that nothing can ‘glue’ customers to your business like a good print newsletter mailed to them frequently, on a regular basis.”
By the way, notice he said “print newsletter.” I know a lot of agents think print is dead. But people actually read the stuff that comes in their physical mailbox. (Since you mentioned it, radio, movies and now television are also dead, I’m told. Only the internet lives.)
But that’s okay, Smarts formats newsletters for email and other digital platforms, too, if that’s your preference.
The important thing is that, in my humble opinion, no one does insurance newsletters better than Smarts Publishing.
We write about topics that are in the news, so that your newsletters are relevant, interesting and contain practical advice for your clients.
More importantly, we write the Smarts newsletters to help your clients see you as the expert and best source for products and information that will improve their lives and businesses.
And of course we publish Smarts newsletters with your branding. We can also make them as customized as you desire.
See for yourself how this simple tool can help you transform your marketing. Visit our website. Read the testimonials of other successful agents who use our newsletters. And request some sample issues to see for yourself how our newsletters can work for you.
It’s the simplest way to becoming a successful or more successful insurance agent.