In 2017 Facebook users in the U.S. number over 201 million. If you sell insurance, you can’t ignore social media. I’m going to focus on Facebook in this post, but you really need to take social media seriously if you want to build your insurance business. Here’s a few ideas to get you started.
There are two aspects to your social media involvement, personal and business. You probably want to participate in both, though your agency’s business involvement is essential.
On your personal page, you really do want to keep it personal. Don’t talk about insurance products or brag about the great customer service you provide. Just be yourself. Of course maybe modesty isn’t your strong suit. You may still want to take the shameless self-promotion down a notch. Talk about your hobbies and interests and cultivate friendships.
Some of your business contacts may also be friends, but most probably won’t be. That’s fine. When your Facebook friends need your professional services, the subject will come up. If a friendly discussion turns to insurance, it will do so naturally and that’s the way you want it. This alone makes it worthwhile to be on Facebook.
The business aspect of your Facebook presence, your fan page, is another matter. It’s okay to be a little bit business here, but you want to mix up it up as well. Be a little bit rock’n’roll, too. Engage your readers.