If you’re reading this, no doubt you’re the kind of insurance agent who wants to build long-term relations with clients by becoming their trusted advisor. When you meet with clients, you take the time to understand their needs and explain the coverages you’re recommending. But when you can’t be physically present, the content of your marketing messages has to speak for you.
In a world where content is king, what is your content saying about your insurance agency?
According to the IIABA, 85% of insurance buyers start their search on the Internet. When those buyers come to your website, what will they find? The typical independent insurance agency website has some nice photos, a company history and links to quote engines. If that sounds like your website, think about it for a moment. Does that tell visitors about your agency’s commitment to providing excellent service and building a loyal clientele…or does it just demonstrate an interest in making a one-off sale?
When your marketing messages include valuable content, your clients and prospects will pay attention.
We’re not talking fluff here. We’re talking valuable information that will help readers understand the coverages they’re shopping for, tips on managing their risk and up-to-date news on the laws, regulations, court cases and trends that could affect their personal or business insurance program.
As insurance publishers for more than 25 years, SmartsPro Marketing has the expertise to help insurance agencies get their marketing messages across effectively and professionally.
SmartsPro offers insurance and benefit agencies content in a variety of formats to meet all your marketing needs. Whether you’re selling commercial or personal lines, individual life and health, workers’ compensation or employee benefits, SmartsPro Marketing can provide the content that will inform, educate and engage your readers…and convey your image as a trusted advisor.