Why Choose Smarts Publishing?
If you want to make sure you’re getting in front of your contacts, PRINT is clearly your best format choice. No doubt about it. The open rate is virtually 100%. That’s on average 5X better than email, where an excellent open rate is 20-30%.
“It is my firmest conviction, based on solid and overwhelming evidence, that nothing can ‘glue’ customers to your business like a good print newsletter mailed to them frequently, on a regular basis.”
— Dan Kennedy, Author, Strategic Advisor, Consultant, and Business Coach
Mailboxes are much less cluttered these days, so print really stands out. And it has durability. People keep them to read later. Plus, you can hand them out, put them in presentations and display them at trade shows and in your waiting room.
- Subscriber Cindy Koebele and her clients like to take their PRINT newsletter home and read it with a cup of coffee on a leisurely Saturday morning.
- Subscriber Hazel Bright says her clients always thank her for sending them PRINT newsletters when she sees them at renewal time.
- Subscriber Larry France actually paid an independent researcher to survey his customers about what they like best about the service they get from France & Associates. The research revealed, they like the agency’s PRINT newsletter best of all!
PRINT works best.
But EMAIL Newsletters have some important features:
- Readers have the option to click calls to action and links to your website.
- You can get analytics on who reads your newsletter and which articles they open.
- You can link your newsletter to your Facebook and Twitter accounts.
Many of our customers send PRINT newsletters to contacts they absolutely want to be sure will see them regularly and to contacts they know won’t open email newsletters. To the rest of their list they send email. If you order at least 100 PRINT newsletters, you get the EMAIL version of your newsletter FREE.
Our newsletter content can also be streamed to your WEBSITE, providing a great way to automatically update content on a regular basis and engage visitors.
Every subscriber can get a FREE word file of their newsletter. Conveniently copy and paste any article from your newsletter to Facebook or any other social site. Or use your articles for target marketing or any other purpose.
For a small additional monthly charge, you can also get unlimited access to our Content Warehouse of 100s of articles from back issues of ALL our newsletters.
Seven different life & health and property and casualty newsletters
All our newsletters — print and digital — are tailored to your agency, with your logo, photos, webs links and other customized features. Subscribe to one or rotate between several different ones. Free insurance newsletter samples available.
|Employee Benefits Report|| |
|Published each month, Employee Benefits Report’s topics range from up-to-date compliance news to practical suggestions for controlling benefit costs. Employee Benefits Report is the only employee benefits client newsletter endorsed by NAHU, the National Association of Health Underwriters.|
|Insurance Buyers’ News|| |
|Insurance Buyers’ News, published bi-monthly in odd-numbered months, provides well-researched articles on preventing losses and information about essential insurance coverages for the kinds of losses a business can’t avoid. Insurance Buyers’ News raises your clients’ awareness of current risk management issues and positions you as a trusted advisor.|
|Life & Health Insurance Advisor|| |
|Not everyone has employer-provided benefits. Life & Health Insurance Advisor helps guide your clients and prospects through the sometimes bewildering array of individual life, health and retirement products available today. Published quarterly and sponsored by the National Association of Health Underwriters.|
|Workers’ Comp & Safety News|| |
|Workers’ Comp & Safety News is published bi-monthly in even-numbered months, for agencies that want to showcase their workers’ comp expertise. This newsletter provides you a clear edge by supplying practical, usable updates on subjects such as employee safety, managing claims and reducing costs.|
|Personal Lines|| |
|Each quarter, Personal Lines keeps your clients up to date on personal property and liability coverages, along with useful tips on reducing their risk exposures. Unlike many other newsletters, Personal Lines respects the intelligence of your clients and prospects by providing information they can really use to manage their personal risk.|
|Managing Risk|| |
|Your clients are looking for ways to identify and better control their business risks. Managing Risk lets you reach out each quarter with current information that helps your clients make educated decisions and manage potential losses, from business property to liability to workers’ compensation.|
|Employee Benefits & Workers’ Comp News|| |
|Every other month in even-numbered months, Employee Benefits & Workers’ Comp News helps you highlight your expertise in both the benefits and workers’ compensation fields. This newsletter addresses the risk management needs of many small to mid-sized businesses, and gives you another way to position yourself as the expert they should turn to.|