Surprised by Insurance, Part Two
A couple of months ago, in an article I called “Surprised by Insurance,” I advocated using the concept of surprise as a distinguishing feature of your brand. While you might expect surprise to be a distinguishing branding feature in sexier industries like fashion, food or entertainment, it’s a fairly unusual phenomenon to find in the […]
Put QR Codes in Your Insurance Marketing Tool Kit
Quick response codes (QR codes) are two-dimensional codes capable of holding thousands of alphanumeric characters of information. They are similar to one-dimensional bar codes, except they can hold a lot more information. By scanning one of these codes with your iPhone, Android or any other camera-enabled smart phone, you can access digital content on the […]
To Build a Successful Insurance Website Focus on Your Marketing Goals
If you’re thinking about creating a website for your agency, your first step should be taking the time to think through why you want a website in the first place. Sometimes an insurance agency will create a website simply because everyone else has one. In other cases, an agency decides it needs the equivalent of […]
Insurance Industry Image Update
I’ve been thinking of writing about public relations for insurance agencies, so I started reviewing a little booklet that I wrote on the subject a few years ago. I was surprised to recall that in the 1990s, insurance agents rated “image” fifth in the top 15 factors critical to agency value. What does “image” even […]
How To Keep Insurance Buyers From Getting Slightly Annoyed at You
The new year is well underway. I have now consumed the one pound box of See’s candy that I get from our bookkeeper every year, so I know. Of course I consume it as quickly as I can, so I don’t have to endure the constant guilt of knowing it’s bad for me. I don’t […]
Why Have a Website Your Customers and Prospects Don’t Even See?
In my last post, I talked about SmartsPro Marketing insurance agency websites and how we are positioning ourselves against our competitors. To recap briefly, I divided them into four groups: non-insurance, do-it-yourself, primarily providers of ancillary products and high-end consultants. Frankly, I like the high-end website developers. I like the way they get to the […]