For more than 30 years, Smarts Publishing has been a trusted editorial partner to insurance agencies across the country. Our specialty is plain‑English communication — clear, accurate, and crafted with the professionalism your clients expect. We are not a template shop. We are a premium editorial studio.
Smarts Publishing began with a simple idea: insurance communication should be understandable. Over the decades, we have refined a writing style that cuts through jargon and delivers clarity without sacrificing accuracy. Our client newsletters have supported agencies in Property & Casualty, Life & Health, and Employee Benefits — helping them communicate with confidence and consistency.
That editorial philosophy was formalized and proven through the Insurance in Plain English (IPE) series — a four‑volume curriculum that established our reputation for clarity, accuracy, and respect for the reader.
These four books form the foundation of our editorial identity. They demonstrate our ability to translate complex insurance concepts into clear, accessible language without oversimplifying or talking down to the reader.
View the Insurance in Plain English series on Amazon
Together, these volumes demonstrate our editorial competence, our mastery of insurance subject matter, and our commitment to clarity and respect for the reader — the same principles that guide every client engagement today.
Building on the success of the original four‑volume series, we expanded the IPE brand into emerging fields where clarity is often lacking. These additional volumes apply the same plain‑English editorial standards to modern, technical subjects.
View additional IPE volumes on Amazon
These works extend the plain‑English philosophy into new domains, reinforcing our commitment to clarity wherever professionals need trustworthy, understandable information.
Smarts Publishing is also the editorial foundation behind Insurance Designation Lookup (IDL), a platform dedicated to plain‑English explanations of insurance credentials and professional development pathways.
Through IDL, we expanded our editorial mission into professional‑development publishing — producing clear, accessible books for insurance professionals pursuing advanced designations.
These works reflect the same editorial philosophy that has guided Smarts Publishing for decades: clarity, accuracy, and respect for the reader.
Smarts Publishing now operates with a refined scope. We provide editorial services only — the research, writing, and plain‑English editing that form the core of every effective newsletter.
For agencies that require design, printing, or email distribution, we can coordinate with outside providers for an additional fee. But our primary value — and the reason agencies choose us — is our editorial craft.
Because our work is highly customized, we accept new clients only when there is a strong editorial fit. Our minimum monthly editorial engagement is $500.
If your agency values high‑quality, customized communication — and you want an editorial partner who treats writing as a craft — we invite you to request a proposal. We’ll ask for details about your client demographics, lines of business, and communication goals, then prepare a tailored editorial plan for your review.