Smarts Publishing is a plain‑English editorial studio and book publisher serving the insurance profession. For more than 30 years, our mission has been the same: make insurance understandable without sacrificing accuracy, depth, or respect for the reader.
We publish books that bring clarity to complex insurance subjects — from fundamentals and professional designations to history, operations, and emerging technologies. Our editorial philosophy is simple: plain English, well‑researched, and written with professional respect.
This philosophy began with the Insurance in Plain English (IPE) series and continues today through new publishing initiatives including the Insurance Time Line project and the CPCU Exam Success IPE series.
The five‑volume Insurance in Plain English series established our reputation for clarity and accuracy. These books translate essential insurance concepts into language that professionals, students, and newcomers can understand.
View the Insurance in Plain English series on Amazon
These volumes remain the foundation of our editorial identity and continue to guide every publishing project we undertake.
We extended the IPE brand into modern technical fields where clarity is often lacking. These books apply the same plain‑English standards to emerging subjects.
View additional IPE volumes on Amazon
The CPCU Exam Success IPE series is now complete — a full set of plain‑English study companions designed to help candidates understand the significance, structure, and professional value of the CPCU designation.
These books are not shortcuts or summaries. They are context, clarity, and professional insight — written to help candidates appreciate the tradition and impact of CPCU while preparing with confidence.
Together, these volumes form the most comprehensive plain‑English companion set available for CPCU candidates.
The Insurance Time Line (ITL) is our newest publishing initiative — a historical project tracing the evolution of insurance from ancient risk‑sharing to modern catastrophe modeling.
The ITL project includes new books such as:
These works expand the Timeline’s historical research into full‑length books for professionals, students, and curious readers.
Smarts Publishing is also the editorial foundation behind Insurance Designation Lookup (IDL), a platform dedicated to plain‑English explanations of insurance credentials and professional development pathways.
Through IDL, we publish clear, accessible books for professionals pursuing advanced designations — including CPCU study guides and ITL companion volumes.
Although our primary focus is book publishing, we continue to provide premium editorial services for insurance agencies that value clarity and professionalism in their client communication.
Our minimum monthly editorial engagement is $500. We accept new clients only when there is a strong editorial fit.
If your agency values high‑quality, customized communication — and you want an editorial partner who treats writing as a craft — we invite you to request a proposal.