Logos, Part 2: What’s the best logo for your insurance agency?
Should you have a customized logo or is a pre-designed template sufficient? It really depends on what you’re aiming for and what you’re willing to spend. Many template logos are well designed and flexible enough to serve a variety of firms well. Smart’s logo designs have been created solely for insurance agencies, to reflect the […]
Logos, Part 1: How does a logo affect an insurance agency’s branding?
What comes to mind when someone talks about McDonald’s branding? The golden arches, right? Think about Starbucks or Target. What do you see? Basically, their logos. And their logos signify their branding. Technically, branding incorporates the three main components of corporate identity: 1. Design – the corporate “look,” expressed in logos, colors, uniforms, etc. 2. […]