Is Your Agency a Fit?

Smarts Publishing works with a select group of insurance agencies who value clarity, consistency, and high‑quality communication. If you believe your clients deserve thoughtful, plain‑English writing, you may be an excellent fit for our editorial studio.

What We Look For in an Agency Partner

Our best partnerships share a commitment to clear communication and respect for the reader. Agencies who work with us typically value:

• A desire to communicate with clients in a plain‑English, reader‑friendly style
• A commitment to accuracy and professionalism in all client‑facing materials
• An understanding that clarity builds trust and strengthens client relationships
• A willingness to collaborate on editorial planning and topic direction
• An appreciation for customized content tailored to their client demographics

What We Do — And What We Don’t

Smarts Publishing is an editorial studio. We focus exclusively on the writing — the research, clarity, and plain‑English craft that form the foundation of effective communication.

Our Editorial Work Includes:

• Custom newsletter content tailored to your client demographics
• Multiple versions per issue when your book of business requires it
• Editorial planning for each publication cycle
• Plain‑English writing refined over three decades

What We Don’t Do (But Can Coordinate):

• Design and layout
• Printing and mailing
• Email distribution and deliverability
• CRM or ESP setup

These services can be coordinated with outside providers for an additional fee, but our core value — and the reason agencies choose us — is the editorial craft itself.

Minimum Engagement & Expectations

Because our work is highly customized and research‑driven, we accept new clients only when there is a strong editorial fit.

Minimum monthly editorial engagement: $500

This ensures we can dedicate the time, attention, and craft required to produce communication that reflects the professionalism of your agency.

Ready to See If We’re a Fit?

If your agency values clarity, consistency, and thoughtful communication, we invite you to request a proposal. We’ll review your client demographics, lines of business, and goals to determine whether we’re the right editorial partner.