The Power of Insurance Target Marketing
Target marketing has been a popular marketing strategy for insurance producers who want to expand their business and work efficiently for a long time now. In fact, I was writing about insurance target or niche marketing more than twenty years ago when I started my first insurance agent marketing newsletter, Insurance MarketShare. Producers should prefer […]
How To Build a Powerful Insurance Agency Marketing Strategy
Almost forty years ago, a couple of advertising guys, Al Ries and Jack Trout, published a book that revolutionized how firms market and sell themselves to the public. The book, Positioning: The Battle For Your Mind — still in print and regularly updated — promotes the concept that to succeed, a product or service must […]
The Pros and Cons of Purchased Insurance Email Lists
A great way to build your email prospect list is to offer your website visitors a free newsletter. These visitors to your website may even turn into customers in the long run. But what if you’re looking for prospects that are ready to buy? You could include a quote request form on your website. But […]
How To Improve the ROI of your Email Insurance Newsletters
While the open rate of an email newsletter is unlikely to be as good as the open rate of a paper newsletter, one important advantage you get from email newsletters are the analytics that let you track what happens to your message. First, there’s the delivery rate, or total sent less bounces. You want this […]
Advice from Yoda on “Trying” an Insurance Newsletter
Are you thinking of trying an insurance client newsletter? If so, maybe you’ve imagined a scenario like this: CUSTOMER: “Hi, Jack, I got your newsletter today and it’s chock full of good ideas to help me understand my insurance better. Thanks a lot.” AGENT: “Sure, Marty. Is there anything else I can help you with […]
Make Advertising Specialties Part of Your Insurance Marketing Toolkit, Part 2
Do you own an Apple Computer shirt from 1977? Or a Dell mouse pad from 1983? If so, your booty may be worth something as a collector’s item. I’m not saying that Main Street Benefit Specialists’ water bottles or ABC Insurance Brokers’ calendars will end up on eBay someday. But there’s no denying that the permanence […]