The Most Important Engagement Device on your Insurance Agency Website
In my last posting, I talked about engaging visitors with your insurance website by using your profile page to tell them about your agency and the people on your team. I also talked about using testimonials to show visitors how others like themselves have benefited from doing business with you. Now here’s the most important […]
Put a Little Engagement into Your Insurance Agency Website
Many of the insurance agency websites I see these days are designed to look so professional, they end up being sterile and lifeless. Of course it’s important to project an image of professionalism. You want people to have confidence in your expertise. But you also want to encourage them to do business with you. In […]
Surprised by Insurance
There are many ways to distinguish yourself or your firm in the minds of prospects and customers. Great service, helpful people, frequent contacts, adding value with newsletters and so on. But today I want to talk about the concept of surprise as a distinguishing feature of your brand. What reminded me of this is a […]
How to Handle Insurance Price Objections
Hard market or soft market, when prices go up or down, it’s a perennial problem producers have to deal with. Here are a few tips (with the best one saved for last): If the client’s policies are coming up for renewal and you think that price is going to be a problem, find out ahead […]
Seven Ways to Build your Insurance Facebook Fan Base
In my last post, I listed seven topic ideas for posting to your Facebook page. Now that you have a plan for creating engagement, how will you build a fan base for your business page? Here are seven ways to build your Facebook fan base: Embed Facebook links and “like” boxes on your website and […]
How to Create an Effective Marketing Communications Plan
An essential marketing tool that every insurance agency should have is a marketing communications plan. One of the weaknesses frequently identified in an agency SWOT analysis is the lack of such a plan. (If you missed my earlier posts on the SWOT analysis, you can click here to learn about SWOT and how to use […]