Does Your Insurance Blog Need More Buttons?
First, I’d like to thank everyone who subscribes to my insurance marketing blog. I really appreciate it! Besides emailing my two weekly posts to subscribers each week, I also make the blog available via Facebook, LinkedIn, Twitter and in other ways. Every blogger’s goal is to increase traffic and convert as many people as possible […]
A Professional Designer’s Advice on Insurance Agency Websites
Last time I wrote about the importance of structuring your insurance agency website for consistency and coherence. When I asked Kat Westcott, who has designed most of the insurance agency websites for SmartsPro Marketing, about what I said in that post, she agreed and added some of her own comments. “Speaking in general, when I see […]
Tips for Creating a Professional Insurance Agency Website
When visitors arrive at your site, you want them to understand intuitively how your site is put together. So make your insurance agency website easy to navigate. Divide the material on your site into easily organized chunks: About us, Our Services, Get a Quote, Service Center, Newsletters, Our Blog, Contact Us.  Use titles like these […]
Your Insurance Agency’s Best Internet Marketing Tool
Your best Internet marketing tool, regardless of whether you have a Facebook page or any other social media presence, is your insurance agency website. I’ve written several posts about how to get the most out of your website by creating selling opportunities and building relationships. Today I want to discuss the presentational aspect of your website. […]
Optimize Your Insurance Agency’s Google Places Listing
Last time I wrote about the importance of using Google Places to improve your insurance agency’s chances of being found on the Internet. Even if you don’t have a website, you can still use these search tools to optimize your Google Places listing. Get good reviews. Once you’ve set up your Google Places listing, when […]
Insurance Agents Go Places with Google Places
Do you have a great website and want people to visit you so you can develop relationships and write new business?  Or are you just getting started, working from the kitchen table, but you want to build your business? Google Places is the place for you. If your target market is local — as almost […]