How To Keep Insurance Buyers From Getting Slightly Annoyed at You
The new year is well underway. I have now consumed the one pound box of See’s candy that I get from our bookkeeper every year, so I know. Of course I consume it as quickly as I can, so I don’t have to endure the constant guilt of knowing it’s bad for me. I don’t […]
Why Have a Website Your Customers and Prospects Don’t Even See?
In my last post, I talked about SmartsPro Marketing insurance agency websites and how we are positioning ourselves against our competitors. To recap briefly, I divided them into four groups: non-insurance, do-it-yourself, primarily providers of ancillary products and high-end consultants. Frankly, I like the high-end website developers. I like the way they get to the […]
How We Created a Positioning Statement for SmartsPro’s Insurance Websites
It’s official now. Our firm name is SmartsPro Marketing. We just figured that since we’re now providing a broader scope of services, our name should reflect that. One of the biggest reasons for renaming our company is that we are now offering insurance agency websites.  We believe we have a great product, but what’s the […]