Optimizing Your Insurance Agency News Release
A few weeks ago, I wrote about what I referred to as an SEO insurance agency news release, which I described as a news release that doesn’t go out to the traditional newswire services, such as BusinessWire or PR Newswire. Rather, it’s a news release that’s placed instead on one of the “free” or nearly […]
Writing the Traditional News Release for Insurance Agents
In my last post, I started to explain some of the basics of how to write a news release. To illustrate, I used a draft of a news release announcing SmartsPro’s new website service for insurance agents, which I will refer to here. In terms of style, I already mentioned the importance of using the […]
How to Write a News Release
I’ve written several posts about news releases, but not about writing the news release itself and what goes into a proper news release. Although the SEO news release does not always maintain the objective, reportorial tone taken by a traditional news release, where opinion and superlatives about the subject of the news release are confined […]
12 Tips for Getting the Most from your Insurance Client Newsletters, Part Three
I wrap up the series on getting the most from your insurance client newsletters with the final five — including the most important tip of all, number 12. Believe it or not, some of the most successful insurance agencies in the nation have been clients of ours for twenty years and more. Read about the […]
12 Tips for Getting the Most from your Insurance Client Newsletters, Part Two
It’s surprising how many agents don’t have a prospecting strategy that leverages the value of their client newsletters. Today’s insurance client newsletter tips are focused on marketing to prospects. 5. Use your newsletter to build your brand with prospects. The canned sales letters and postcards you use in your drip marketing campaigns may capture attention, but […]
12 Tips for Getting the Most from your Insurance Client Newsletters, Part One
Sales start before your salesman calls. That’s the headline of a famous magazine ad. A grumpy businessman sits with his hands folded in his lap, squinting at the reader with a defiant expression. The ad copy reads: I don’t know who you are. I don’t know your company. I don’t know your company’s product. I […]