Are You Providing Solutions or Just Selling Insurance?
Last time, I talked about surprised by insurance as a transformational concept that helps customers and prospects reevaluate how they perceive their relationship with their agent. Using tools such as the Internet — but not necessarily just the Internet — I’ve suggested that your goal should be to develop relationships with your customers that transcend […]
Surprised by Insurance, Part Three
In my last two articles about “Surprised by Insurance,” I talked about surprise as a distinguishing feature of your brand. I want to broaden the concept this time. I’d like to suggest getting surprised by insurance as a way of re-imagining or re-inventing how you do business — and more importantly, how your customers perceive […]