How to Pitch Insurance Stories to the Media
First things first: A pitch isn’t the same as a press release. A press release is a self-contained news story that you provide to a number of news outlets, which, if you’re lucky, reporters will rewrite so that your release fits their style and space — and you can run the release as-is on your […]
Six Magical Questions Every Insurance Agent Must Ask Their Clients
What if insurance agents had a sort of magic lamp they could use to identify their business strengths and weaknesses — or their insurance agency’s strengths and weaknesses? All you’d have to do is rub it, say those magic words and all the wonderful things people think and say about you would be revealed to […]