How a Print Newsletter is Different from an Email Newsletter
In my last post, I may have left you with the impression that I think email insurance newsletters are never useful. That’s not true. I did point out that many agents have switched from print to email delivery of their client newsletters from a desire to automate everything. And there does seem to be an […]
Insurance Newsletters and the Paperless Myth
In recent years, many insurance agents and brokers have decided to change from print delivery of their client newsletters to email. When you stop and think about it, that decision is astonishingly self-defeating. A good open rate for email is 25% to 30%. Anything better is extraordinary and usually only temporary, as the majority of your […]