What Independent Agents Can Learn from the Restaurant Business
The attempts by venture capital-backed online insurance agency start-ups like PolicyGenius and Coverhound to capture market share reminds me of when McDonald’s, Burger King and other fast food companies entered the restaurant market several decades ago. PolicyGenius and Coverhound are building platforms for the insurance consumer who doesn’t want or even appreciate the need to […]
Content is King in Insurance Marketing, Too
If you’re an insurance agent, you probably don’t think of yourself as a writer. But I’m almost sure you’d be wrong to make that assumption. When I was in college I thought I might like a job as a writer. After I graduated I got a job as an insurance underwriter, which is a kind […]