Weekly Insurance Email Articles Deliver Four Times The Impact of Monthly Insurance Newsletters
With No Negative Effect on Open Rates! That’s what we learned in a recent test we did with several of our clients. When they switched from monthly insurance email newsletters to weekly insurance email articles, their open rates remained the same as or were better than they were with their monthly newsletters. But more importantly, […]
How To Build An Automatic Insurance Lead Generator
What’s an automatic insurance lead generator? Have you ever seen those drinking bird toys? Two bulbs at either end of a tube pivot on a crosspiece. The tube swings up and down mimicking the appearance of a bird drinking from a glass of water. To put it in motion, you just dip its head in […]
How to Write Insurance Articles That Are Never “Boring”
Insurance people, listen up. If you’re going to write or even curate content about insurance for your blog or on social media — and I hope you will — there is an elephant in the room we have to talk about. To be brutally honest, insurance is pretty boring to most people. Still, people need […]