How Print Newsletters Leverage Profits from New Clients
I just had an AHA moment I’ve got to share with you. I was watching a video by Jay Abraham. Jay teaches business people how to get the most out of client relationships. In fact, he’s got a book called “Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, […]
Why Print Insurance Newsletters Are Different Than PDFs
Today I confess and confront my BIG, FAT publishing hypocrisy. It’s Q&A time again. Q.  If print insurance newsletters work so well, Jim, why do you fulfill prospect sample requests with PDFs instead of actual print newsletters? A. My bad. I used to answer this question by saying our newsletters are formatted the same […]