Smarts Publishing

Plain‑English Books for Insurance
and Related Fields

“Portrait of James Whitaker, CPCU, outdoors on a tree-lined street in autumn.”

James Whitaker, CPCU, is the publisher of Smarts Publishing and an author of Plain‑English insurance guides used by agents, brokers, and business owners nationwide. With decades of experience in insurance education, he specializes in making complex topics clear, practical, and easy to understand. His books and newsletters help professionals communicate coverage confidently and serve their clients more effectively.

 

Publishing Mission

Smarts Publishing exists to make insurance communication clear, practical, and accessible. For over 30 years, James Whitaker has focused on helping agents, brokers, and business owners understand coverage without jargon or confusion. Every book, newsletter, and guide is written with one goal: to make insurance easier to explain — and easier to understand.

CPCU Background

James earned his CPCU designation early in his career and has spent decades writing about the insurance profession. His work reflects the seriousness, heritage, and shared language that CPCUs bring to the industry.

Plain English Philosophy

Plain English is not just a writing style — it’s a commitment to clarity, fairness, and respect for the reader. James believes insurance should be explained in everyday language, with real examples and practical guidance. His books are designed to help professionals communicate confidently and serve their clients better.