Why Good Insurance Blogs Are Like Good Real Estate
In my search for good insurance agency blogs to share with you, I found this one by an Illinois agency that specializes in individual and small business life and health insurance: http://www.insurancebrokerillinois.com/category/blog/ The site design is professional and tasteful. The use of different shades of blue in fonts, graphics and backgrounds reminds me that the […]
The Difference Between Insurance Blogs and Insurance Newsletters
I think insurance agents should write blogs — at least those who hear the call. But I’ve got to be honest — I think a lot of agents don’t really know what a blog is. It’s not a newsletter. I’ve been researching agent blogs and what I see are mostly long articles on preparing for […]
Insurance Agent Versus Internet Bot
What do you think the primary function of your insurance agency website should be? To help people better understand who you are and what you have to offer? To build relationships? To sell products? The first two functions really just support the third, selling products. When I worked at Marsh & McLennan many years ago, […]
Seven Tips for Writing Good Insurance Subject Lines
Writing a good subject line for an email letter is like writing a good headline for an advertisement. This advice from advertising legend David Ogilvy, written almost 50 years ago in his book “Confessions of an Advertising Man,” says it all: The headline [or subject line] is the most important element in most advertisements. It […]
How to Write a Great About Us Page for Your Insurance Agency Website
In past blogs, I’ve written about the six most important things a successful insurance agency website must have. Two are engagement devices (calls to action and quote forms), one is content (newsletters, coverage summaries, blogs), one helps build traffic for your site (SEO) and the other two tell people who you are and what you […]
Boost Insurance Sales With These Email Tools
If you’ve read many of my blog posts, you know that I always recommend paper over email newsletters because newsletters that arrive in the mail have an open rate about four times better than open rates for email. Consequently, if your goal is to build your brand, get customers to recognize the added value you […]