How to Create an Effective Marketing Communications Plan
An essential marketing tool that every insurance agency should have is a marketing communications plan. One of the weaknesses frequently identified in an agency SWOT analysis is the lack of such a plan. (If you missed my earlier posts on the SWOT analysis, you can click here to learn about SWOT and how to use […]
Creating an Insurance Agency Marketing Plan with SWOT – Part Three
In my previous post I showed how the SWOT I developed for ABC Insurance could give us some ideas for formulating a few specific goals and objectives for the firm:Â To help its clients understand the Patient Protection Act and help them cope with rising health care costs, ABC wants to offer their clients more […]
Creating an Insurance Agency Marketing Plan with SWOT – Part Two
This time I want to flesh out specifically how using a SWOT analysis can help you create an insurance agency marketing plan. To do this, I made up an agency called ABC and wrote a brief SWOT analysis for it on this page. ABC’s book of business is about 80% employee benefits, an asset that […]
Creating an Insurance Agency Marketing Plan with SWOT – Part One
Last month I wrote a post about the BCG (Boston Consulting Group) matrix, which is a quick and easy way to examine your insurance book of business, and how to use it to start developing your marketing strategy. Another tool for developing your marketing strategy, widely used by marketing consultants, is the SWOT analysis. SWOT […]
Resources for Insurance Bloggers
If you’re going to start an insurance agency blog, here are some resources for you: One of the best ways to add a little life to your blog post is to include a photo. There are now dozens of websites that offer free stock photos. Some require attribution; some stipulate that you display a small […]
Insurance Blogging with a Little Help from Smart’s
What if you depend on a firm like mine, Smart’s Publishing, to provide your insurance agency newsletter? Should you ask us to write your insurance agency blog for you too?   For the most part, the answer is no, but we can help, and I’ll explain how shortly. We take a lot of pride in the […]