Customized newsletters that reflect your personal brand and image.
Please judge us by our content.
When it comes to client newsletters, content is king. Sure, a newsletter customized for your agency will put your branding in front of clients and prospects on a regular basis. But you also want them to read what you have to say.
And not all content is equal. The content in every issue of a SmartsPro Marketing newsletter is written to reflect the latest risk and insurance developments and trends that affect your clients. Each issue contains valuable information that your clients can use, information that will reflect your expertise and professionalism.
Before buying, compare our newsletters to those of any of our competitors. We think you’ll agree that if you truly care about the quality of the content that will represent your firm, you’ll choose a SmartsPro Marketing newsletter.
Format options to support any content need you may have.
We can provide your newsletter in print, several different electronic formats or both print and electronic. There are certain advantages and disadvantages to each format. If you also wish to use your newsletter content for social media, blogging or website posting, we offer a variety of formats:
- Word.doc
- HTML unbundled — without a style sheet; for adapting articles to your blog or social sites
- HTML bundled — featuring inline styling to support your header and intros to each article with links to the full article; use this option for posting the entire newsletter to your website with reader-friendly functionality
- HTML+ — a turnkey service that sends your email newsletter to your list and provides in-depth analysis of who receives and opens your newsletter, which articles they read and detailed information about bounces.
- Finally, we can also package any SmartsPro newsletters into one of our custom-built websites. These are powerful websites built exclusively for insurance agents with all the features you need to launch an Internet marketing plan that will drive new business to you and build long-term relationships. Get all the details on SmartsPro custom agent websites here.
We now also offer a limited-use Word Doc/HTML format and license you can use strictly for social media and blog posting. (This feature is included free with our full service electronic and Business Class print editions.)
We give you plenty of newsletter choices, too.
We offer a number of property & casualty and life & health newsletter titles. If you serve different niche markets, you may need more than one newsletter. You may also wish to rotate between different titles. We can customize your newsletter, your format and your newsletter schedule in just about any way you want.
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| Employee Benefits Report provides your clients with key information on how to effectively manage health, retirement and other employee benefits. Published each month, Employee Benefits Report covers topics from up-to-date compliance news to practical suggestions for controlling benefit costs.Employee Benefits Report is the only client newsletter endorsed by NAHU, the National Association of Health Underwriters.GREAT NEWS! NAHU members can save 10 percent on their Employee Benefits Report order!
For a free sample and order form, including prices, click here. |
Every other month (in even-numbered months), Employee Benefits & Workers’ Comp News helps you highlight your expertise in both the benefits and workers’ compensation fields. With practical information on managing both benefit and workers’ compensation programs, Employee Benefits & Workers’ Comp News addresses the risk management needs of many small to mid-sized businesses, and gives you another way to position yourself as the expert they should turn to.For a free sample and an order form, including prices, click here. |
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| Insurance Buyers’ News arrives on the desk of your clients bi-monthly, in odd-numbered months, providing practical information that protects their business from costly losses. With well-researched articles on preventing loss and the essential insurance coverages that provide protection from those losses that can’t be avoided, Insurance Buyers’ News will raise your clients’ awareness of current risk management issues and position you as a trusted advisor.For a free sample and an order form, including prices, click here. | Not everyone has employer-provided benefits. Life & Health Insurance Advisor helps guide your clients and prospects through the sometimes bewildering array of life, health and retirement products available today. From high-deductible health plans, to Medicare supplements, to critical illness coverage and more, every month your clients and prospects will find informative, user-friendly news they can use to protect their families’ health and financial well-being.GREAT NEWS! NAHU members can save 10 percent on their Life & Health Insurance Advisor order!
For a free sample and an order form, including prices, click here. |
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| Your clients are looking for ways to identify and better understand their business risks. Managing Risk lets you reach out each quarter with current information that helps your clients make educated decisions and manage potential losses, from business property to liability to workers’ compensation.For a free sample and an order form, including prices, click here. | Workers’ Comp & Safety News is published bi-monthly, in even-numbered months, and provides your clients a clear edge by supplying practical, usable updates on subjects like employee safety, managing claims and reducing costs.Position your firm as the go-to contact for all aspects of workers’ compensation!For a free sample and an order form, including prices, click here. |
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| The same no-fluff style you appreciate for your commercial lines clients is now available in a personal lines newsletter! Each quarter, Personal Lines keeps your clients up to date on personal property and liability coverages, along with useful tips on reducing their risk exposures. Unlike many other newsletters, PersonalLines respects the intelligence of your clients and prospects by providing information they can really use to manage their personal risk.For a free sample and an order form, including prices, click here. | Many employers need to cut their benefit budgets, but still want to offer their employees an attractive benefit package. Others are looking for low-cost ways to expand benefit offerings. Voluntary Benefits Solutions helps you promote voluntary benefits to these employers. Every other month, introduce your clients and prospects to the advantages of voluntary benefits with articles describing the various types of voluntary benefits available, along with information on compliance and administration. Tap into the growing voluntary benefits market by starting your subscription to Voluntary Benefits Solutions today!GREAT NEWS! NAHU members can save 10 percent on their Voluntary Benefits Solutions order!
For a free sample and an order form, including prices, click here. |
Employee Benefits Report
Employee Benefits & Workers’ Comp News
Insurance Buyers’ News
Life & Health Insurance Advisor
Managing Risk
Workers’ Comp & Safety News
Personal LinesPrint vs. Electronic — What’s the right choice for you?
Print: When you want to make a strong impression, you can’t beat a quality printed newsletter. When you send your client newsletter in print format, recipients will hold it…open it…turn the pages. They can highlight articles, make notes and pass it along to a colleague. And even if they don’t read it, they will see your branding and know you value them as clients. With the ubiquity of email, postal mail has become the premium delivery mode. If your marketing budget is limited and you can’t afford print for your entire marketing list, we recommend sending your printed newsletters to a qualified list of prospects as a door-opener. Used in this way, a print newsletter can be a valuable addition to your firm’s business-building arsenal!
Electronic: The best part about email marketing is it’s cheap. You can send thousands of copies of your newsletters at virtually no cost. But cheaper has its downside. If your newsletter makes it past the spam filters, will recipients actually read it? If recipients don’t know you, what are the chances they’ll open your messages? Further, if you’re constantly mass emailing and not keeping your lists clean, spam filters will start bouncing messages from you.
That’s why we recommend using email only for a selected list of those clients and prospects who’ve opted to receive email communications from you. That way, you’ll be reaching people who want to hear from you—people who read email—and saving money.
Both: By combining print and electronic marketing, you get the best of both worlds. Quality, image, reach and cost-efficiency. For suggestions on incorporating a Smart’s client newsletter into your firm’s prospecting and client retention programs, please contact us today!
How Can I Use Newsletters to Effectively Market My Firm?
Client confidence grows with familiarity through brand recognition. We help you get your brand in front of your clients on a regular basis.
But that’s not enough. Your publications need to prompt readers to take action. Each issue of your Smart’s client newsletter will remind readers that you are the expert, and urges them to turn to you when they need more information or advice.
Smart’s brings another competitive edge to your marketing efforts by letting you tailor your newsletter’s content to your firm’s needs. You can introduce special programs and key personnel. Celebrate accomplishments and accolades. And let your clients and prospects know you’re the expert in their industry and your geographic area!
Looking for Individual Articles?
If you just need professionally written content for your marketing communications, click here to view our article portal.
