Seven Tips for Writing Good Insurance Subject Lines
Writing a good subject line for an email letter is like writing a good headline for an advertisement. This advice from advertising legend David Ogilvy, written almost 50 years ago in his book “Confessions of an Advertising Man,” says it all: The headline [or subject line] is the most important element in most advertisements. It […]
How to Write a Great About Us Page for Your Insurance Agency Website
In past blogs, I’ve written about the six most important things a successful insurance agency website must have. Two are engagement devices (calls to action and quote forms), one is content (newsletters, coverage summaries, blogs), one helps build traffic for your site (SEO) and the other two tell people who you are and what you […]
Boost Insurance Sales With These Email Tools
If you’ve read many of my blog posts, you know that I always recommend paper over email newsletters because newsletters that arrive in the mail have an open rate about four times better than open rates for email. Consequently, if your goal is to build your brand, get customers to recognize the added value you […]
Mark Your Calendar For The Relationship-Building Opportunity of the Season!
With the summer weather just about over and kids going back to school, it’s time for insurance agent marketers to start thinking about — the holidays! Most retailers, including Walmart, Home Depot, Sears and Costco, have already started putting out their Christmas merchandise. For insurance marketers, the holidays don’t mean an opportunity to sell products […]
Using Surveys For Insurance Agency Marketing Planning
In my last post I talked about using the BCG matrix to analyze your book of business. Another good tool for evaluating your strengths and weaknesses for your agency marketing strategy is the customer survey. You can focus your questions on customer satisfaction, asking what customers really think of the service your agency provides. Do […]
A Quick and Easy Way to Examine Your Insurance Book
All businesses, including insurance agencies, should assess their account portfolio or book of business from time to time. One good method, developed by the Boston Consulting Group several years ago, provides a quick and easy way to evaluate your business and come up with some ideas for improving your existing business mix and hone your […]