Month: October 2011

Creating an Insurance Agency Marketing Plan with SWOT – Part Three

In my previous post I showed how the SWOT I developed for ABC Insurance could give us some ideas for formulating a few specific goals and objectives for the firm:  To help its clients understand the Patient Protection Act and help them cope with rising health care costs, ABC wants to offer their clients more […]

Creating an Insurance Agency Marketing Plan with SWOT – Part Two

This time I want to flesh out specifically how using a SWOT analysis can help you create an insurance agency marketing plan.  To do this, I made up an agency called ABC and wrote a brief SWOT analysis for it on this page.  ABC’s book of business is about 80% employee benefits, an asset that […]

Creating an Insurance Agency Marketing Plan with SWOT – Part One

Last month I wrote a post about the BCG (Boston Consulting Group) matrix, which is a quick and easy way to examine your insurance book of business, and how to use it to start developing your marketing strategy.  Another tool for developing your marketing strategy, widely used by marketing consultants, is the SWOT analysis. SWOT […]

Resources for Insurance Bloggers

If you’re going to start an insurance agency blog, here are some resources for you: One of the best ways to add a little life to your blog post is to include a photo.  There are now dozens of websites that offer free stock photos.  Some require attribution; some stipulate that you display a small […]

Insurance Blogging with a Little Help from Smart’s

What if you depend on a firm like mine, Smart’s Publishing, to provide your insurance agency newsletter?  Should you ask us to write your insurance agency blog for you too?   For the most part, the answer is no, but we can help, and I’ll explain how shortly. We take a lot of pride in the […]

Why Good Insurance Blogs Are Like Good Real Estate

In my search for good insurance agency blogs to share with you, I found this one by an Illinois agency that specializes in individual and small business life and health insurance: http://www.insurancebrokerillinois.com/category/blog/ The site design is professional and tasteful.  The use of different shades of blue in fonts, graphics and backgrounds reminds me that the […]