The Difference Between Insurance Blogs and Insurance Newsletters
I think insurance agents should write blogs — at least those who hear the call. But I’ve got to be honest — I think a lot of agents don’t really know what a blog is. It’s not a newsletter.   I’ve been researching agent blogs and what I see are mostly long articles on preparing for […]
Insurance Agent Versus Internet Bot
What do you think the primary function of your insurance agency website should be? To help people better understand who you are and what you have to offer? To build relationships? To sell products? The first two functions really just support the third, selling products. When I worked at Marsh & McLennan many years ago, […]