In addition to your other social media posts — what’s going on at your firm, community events, and so on — you probably want to provide some insurance content from time to time. Sometimes you may want to post something you wrote on your blog, but often you’ll want relevant and objective insurance content from third party articles that reflect your insurance professionalism.
You’ve probably already identified several good sources, but let me suggest a new one you may find useful. A few weeks ago, SmartsPro Marketing launched The Insurance 411, which is a website mainly for insurance buyers to educate themselves about insurance. However, the articles are perfect for agents who want to reach out and share well-written, informative and objective insurance content on their social media sites.
Already the website has almost 100 professionally written articles on business and personal insurance, including commercial property and liability, benefits, workers’ compensation, homeowners, auto, personal life and health and more. And dozens more articles are posted each month.
One of the advantages of using The Insurance 411 articles in your social media is that they are specifically designed for social media posting. Each article has a photo and a teaser, especially written to engage social media readers.
Here’s an example of how you might post one of the articles: Let’s say you want to say something about life insurance. This article sets out to change people’s perceptions, so you could use that as your hook. You could introduce the article like this:
Just paste the link to an appropriate article into your Facebook or Twitter posting, write a few words of introduction, and click “post.” Done!
Here’s another example. You might decide to post something like this on LinkedIn.
Check out http://theinsurance411.com, and if you find something useful to post, link to it with our compliments. And be sure to check back regularly for new content, and to check out our insurance agent directory, coming soon.