Seven Insurance Marketing Ideas for Posting to Your Insurance Agency Facebook Page
In 2020 Facebook users in the U.S. numbered over 223 million. If you sell insurance, you can’t ignore these seven insurance marketing ideas for social media. I’m going to focus on Facebook in this post, but you really need to take social media seriously if you want to build your insurance business. There are two […]
3 Simple But Profound Marketing Ideas for Insurance Agents Who Want to Double Their Close Ratio
What’s the key to a good closing ratio? Is it persistence, picking up the lunch tab, knowing when to ask for the order or having a better product, price or personality than the competition? None of the above. It all boils down to three rules: Three very simple, but profound marketing ideas for insurance agents […]
Focus on Your Insurance Professionalism to Help People Understand the Insurance Aspects of the Pandemic
Showcase your insurance professionalism by helping people understand the numerous insurance-related pandemic developments. It’s interesting how often insurance is playing a key role in the pandemic. Many of the controversies that involve insurance are not easily understood by most people. Have you considered this may be an excellent time to show off your insurance professionalism? […]
17 Ways Insurance Newsletters Can Build Your Business in 2021
INSURANCE NEWSLETTERS — ESPECIALLY PRINT NEWSLETTERS — SHOULD BE IN EVERY AGENT’S MARKETING TOOLKIT. Insurance newsletters, in my humble opinion, are as critical to a successful insurance agency marketing strategy as EGGS to an OMELET. Why are newsletters so effective? For one thing, they align with almost every influence trigger identified in Robert Cialdini’s book […]
How to Find Insurance Target Markets
I think it’s a given by now that target marketing is smart marketing. If you’re not yet a believer in target insurance marketing, skip past the eight ways listed here about how to develop a target market and read the wrap-up section. But I’m assuming you are already enlightened and just want to jump in […]
17 Insurance Newsletter Uses That Might Surprise You
Have you ever read one of those articles about all the different ways you can use toothpaste or coffee filters or coat hangers for things you never thought of? I mean besides the obvious use for which they were intended? Like using coffee filters to polish your shoes? Or roasting marshmallows with coat hangers? Things […]