Why Insurance Agents Need To Go Back to That Old School Flava
How can you KEEP clients longer … Get more REFERRALS … and Position yourself as the INSURANCE EXPERT? It’s so simple. You probably already know the answer. But everybody with a “marketing solution” to sell would have you think it’s something complicated. Something highly technical. Like blogging with product keywords that are aligned with your […]
Seven Writing Tips for Insurance Bloggers
Now is a great time to start your insurance blog. There’s no better way to stand out from the glut of agents trying to make an impression and convince a customer that it’s dedication to the highest quality, integrity, and delivering the best service — not the lowest price — that matters. Here’s seven tips […]
IBN 17-03 v.1
How Print Newsletters Leverage Profits from New Clients
I just had an AHA moment I’ve got to share with you. I was watching a video by Jay Abraham. Jay teaches business people how to get the most out of client relationships. In fact, he’s got a book called “Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, […]
Why Print Insurance Newsletters Are Different Than PDFs
Today I confess and confront my BIG, FAT publishing hypocrisy. It’s Q&A time again. Q.  If print insurance newsletters work so well, Jim, why do you fulfill prospect sample requests with PDFs instead of actual print newsletters? A. My bad. I used to answer this question by saying our newsletters are formatted the same […]
Weekly Insurance Email Articles Deliver Four Times The Impact of Monthly Insurance Newsletters
With No Negative Effect on Open Rates! That’s what we learned in a recent test we did with several of our clients. When they switched from monthly insurance email newsletters to weekly insurance email articles, their open rates remained the same as or were better than they were with their monthly newsletters. But more importantly, […]