Distinguish yourself from the competition using smart marketing strategies.

Finding innovative, effective ways to connect with new customers while growing your current relationships has never been more important. New obstacles like spam blockers and the ‘do not call’ list have made it difficult to reach your target audience and establish yourself as a trusted advisor.

We understand the roadblocks to successful marketing in the insurance industry, and we help clients overcome these obstacles every day. These are some of the ways that a SMART marketing plan can provide you significant leverage against the competition.

Build a Relationship With Your Clients

Insurance and benefit professionals know the value of client retention. Clients can switch brokers at the drop of a hat. The key to developing strong relationships is to communicate consistently and reach out regularly. Newsletters provide a medium for you to do so, without being intrusive.

Build Your Brand

Branding is much more than a marketing buzzword. Establishing your brand begins with superior products and services, but developing trust is about selling yourself. In the end, you — the service you provide, the commitment you demonstrate, and the trust you build — make the difference. Newsletters are a key part of your branding efforts; every time a potential client looks at your logo or reads an article that you have provided them, you leave a lasting impact.

Brand familiarity makes buying decisions easy.

Tie Into Other Marketing Efforts

Adding more clients and growing prospect lists is a key to success in any industry, and almost always requires more than one strategy or campaign. Newsletters increase exposure and build awareness of your brand, reinforcing your other marketing efforts.

We Tailor Your Newsletter to YOU

SmartsPro Marketing is ready to be a part of your team. With newsletter from SmartsPro Marketing, you can customize your client/prospect communications by:

• Listing special programs your firm offers
• Introducing new or key staff members
• Providing information specific to your niche market
• Highlighting specialized expertise of key employees
• Updating readers on issues that affect businesses in your geographic or niche markets
• Sharing accomplishments and accolades received by your firm or employees.

We are here to support your efforts in every way possible, and we make it easy to leave a positive, long-lasting impression.

Track Your Results using HTML+

HTML+ is the SMART way to change the way you view e-marketing. Now your marketing efforts are measurable–easily, and in real time. With HTML+, you can see who gets your newsletter, who opens it, which articles they open, and when.

• Track deliverability and keep your mailing lists clean
• Gauge client interest by seeing who opens your newsletter–and which articles they open
• Increase sales opportunities by focusing your efforts on “hot” prospects
• Encourage client communications
• Reinforce your company’s branding.

See how HTML+ can work for you. Contact us today for a free walk-through.

Why Should I Choose SmartsPro Marketing?

SmartsPro Marketing has a long history as a publisher for the financial services industry. We formerly published Smart’s California Insurance Report and Smart’s Insurance Bulletin, publications which have covered the insurance industry continuously since 1953. Our writers have extensive experience and credibility in the insurance industry.

We understand that when your name is on the front page, you want the best – and nothing less will do.

Content Created by People Who Understand Marketing… and Insurance

Founder James Whitaker began as an underwriter in 1975. In 1988, he started a public relations and advertising firm, with the insurance industry as his niche.

In 1989, James Whitaker & Associates launched Insurance Update (later called Insurance Buyers’ News), a custom client newsletter sponsored by the Western Association of Insurance Brokers. In 1992, James Whitaker & Associates purchased Smart’s Insurance Bulletin, started by Art Smart in 1953 to report on the California insurance industry. Soon thereafter, we became who we are today – SmartsPro Marketing. We now offer a full line of custom client newsletters for insurance and real estate professionals, along with the service and technical innovations that clearly separate us from the competition.

We would love to hear from you. Let’s work together to build a success story – Contact us today.